Westland set to showcase strongest brand line up at GLEE
Following the Sinclair’s acquisition in July, Westland will be showcasing the new and strengthened brand line up at GLEE.
The Westland GLEE stand, 19G20-H21A, will showcase the 2016 growing range, which will include a strong J. Arthur Bowers range built on clear product benefits which will appeal to core gardeners.
Marketing Director Keith Nicholson said: “We have acquired a number of strong garden brands and we have moved quickly to focus on what these brands mean to gardeners and the trade. In essence we have focused the brands on their core heritage.
"Going forward we will be actively developing a strong innovation pipeline, clear communication plan and strong in-store support for J. Arthur Bowers, Growing Success, DeadFast, New Horizon and Cambark.”
"We look forward to seeing you all at GLEE next week."