Premier Decorations has joined forces with David Domoney to promote the beauty of Christmas with many inspirational videos, social media and print showcasing the latest technology behind Christmas decorations, how they create the enchanted magic and save money too. 

The growth in advancement in both decorative lighting, innovative product ranges and energy-saving power is fuelling a surge in more dramatic family Christmas displays both inside and outside the home. However, homeowners are still unaware of the many features and ever-evolving features of Christmas ranges. This is where our partnership will benefit the whole product industry.

Christmas decorations hold a deep cultural, emotional, and social significance in the UK.  They are far more than just festive flair; they reflect tradition, creativity, and togetherness. Decorations are a key part of British Christmas customs, going back to Victorian times when Queen Victoria and Prince Albert popularised indoor trees and ornaments.

 John Athwal, OBE, Managing Director of Premier Decorations Ltd says "As a well-established name synonymous with Christmas, we are looking forward to collaborating with David in his role as our Christmas Ambassador. Combining our innovation and expertise in product development with David’s passion and pioneering spirit, we are confident that together we will bring magic and seasonal inspiration to millions of families across the country."

David has been one of the leading television presenters promoting family engagement with Christmas, not only on his TV shows, such as ITV's This Morning and Love Your Weekend appearances, but also on his own YouTube channel, which boasts nearly 300,000 followers. He also founded Illumination Street, promoting Christmas community displays; his combined social media following of all platforms totals over a million.

David will be creating aspirational displays and demonstrating how to create the ‘wow’ this Christmas. He will also be demystifying both Christmas decorations and educating on how artificial trees can look not only like the real thing, but also how to store them to make them last for years.

David Domoney says, “I’m delighted to be working with Premier Decorations and their Christmas ranges. In today’s world, Christmas and family gatherings are more important than ever. Decorating the tree is my family ritual, and I remember fond moments from my childhood. I believe it fosters joy and creativity, passed from generation to generation. Twinkling lights and colourful ornaments create a sense of comfort and cheer, especially during the cold UK winter. I’m proud to be working with the professional team at Premier to promote something that creates a shared sense of magic in winter, celebrates tradition and sparks joy at Christmas across Britain. Switching lights on marks the start of the festive season, and I cannot wait to start choosing baubles, hanging stockings, and creating more life moments with Premier.”

Filming starts in a couple of months and will be released in October.