In This Issue
Kelkay's Easy Fountain picking up on latest trends
Take a look at Westland's 'Lawn Man' TV ad
March sales hit a six-year high
Bedding Geraniums are the top-selling plant
Oh dear... it's GCA Inspectorexit II...
Vitax appoints new sales manager
£12m homes plan for former Dobbies garden centre
Aylings Garden Centre re-opens with original name
Zest 4 Leisure staff complete Manchester Marathon
Mayor opens Castle Gardens’ 30th anniversary celebrations
Communities get chance to win a Chelsea show garden
Get your own copy of GTN Xtra
Growing media sales continue to grow
Lawn care product sales take a boost
Cucumbers top Veg-2-Gro chart
Retailers urged to highlight benefits of feeding plants
Westland appoint new lawncare boffin
Japanese maples are HTA's Plant of the Moment
TV presenter and Johnsons of Whixley team up for RHS Cardiff Garden
Gardman's daffodil campaign aims to raise over £200,000 for Marie Curie
Lobbying success - plant nursery grounds to be exempt for business rates
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
London Coffee Festival serves cupfuls of inspiration
GCA Best Garden Centre Restaurant 2017 - Fron Goch or Squires Shepperton?
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Kelkay's Easy Fountain picking up on latest trends
Kelkay’s Easy Fountains have been updated and extended for 2017 to respond to changing customer demand...



The business review on which Antony Harker embarked in 2016 extended across the whole business including water features which represents a significant opportunity for growth.

That’s what drove the team at Kelkay to update and redesign the brand, the packaging and the point of sale resulting in a strong new marketing campaign. A full range review led to the launch of almost 50 new fountains taking the total range to 85 with price points from £69.99 up to £2,499.99 making it the most comprehensive and up to date range of water features on the market.

Picking up on a classical theme, the new modern range includes Italianate and Greek design to grace the most contemporary garden space. There’s a total of 18 new modern designs including amusing floating tap designs and features that include spinning glass balls and coloured LEDs.

Extended range of rock and wood effect features have all been designed to appeal to gardeners seeking a natural look and theme to their garden design.

The traditional collection focuses on brick, stone and terracotta effect features which have long been best sellers in the water features category.

Kelkay have also responded to sales trends and changes in consumers resulting in the development of a range of highly distinctive novelty themed water features. The new range features otters which have proven particularly popular, and also the charming range of miniature village scenes, all of which also feature LEDs.

 

Pictured: Greek Columns RRP £799.99 (top); Classic Urn RRP £199.99 (above left); Waterfall Dancer RRP £299.99 (above right).

Finally, frogs, fish, turtles, cranes and even a crocodile are included in the completely new range of pond ‘spitters’ which are specially designed pond water ornaments that create a stream that splashes directly into a garden pond.

Some of the historical best sellers from the range have also been added to, enlarged and improved to create higher price points and large impressive features for the
larger garden.


“We’re responding to feedback from consumers and trends in garden design to ensure that our range of water features remains the best available to UK independent retailers.” said Richard Pyrah, Sales Director. “Additionally, we’ve had a real hard look at the most effective way to package and display this category and developed improved packaging and easier to manage merchandising. Retailers can select just best sellers, or a complete range from the entry level right up to very large fountains. We can now supply the full range.”

“I’m confident that this range development and the new packaging and point of sale will cement our position as the leading supplier of water features in the UK” said Richard.

To find out more about Kelkay’s range of Easy Fountains go to www.kelkay.com  or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call 01405 869333.



Above: Easy Fountain display in Tong Garden Centre.
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