G Plants set to ‘Bee Friends’ with BeeMat
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 Thriving seed and bulb supplier G Plants has announced that the popular BeeMat brand has been incorporated into its product portfolio, offering retailers increased access to the popular seed mat range.
Complementing the company’s existing 'Bee Friends' offering, the BeeMat collection will no doubt enable G Plants to further expand its market share, which already sees the company sell in excess of 500,000 seed mats each year to a wide range of UK retailers.
The BeeMat range, under G Plants’ control, will continue to deliver the high yield wild flower mixtures that have become synonymous with the brand. It has also been confirmed that BeeMat’s ever-popular sales agent, Nigel Clarke, has been retained to continue to drive sales of the product throughout the year ahead.
Alex Reihl, director of G Plants, said: "This year we have focused our efforts on developing an ethical and effective wildlife range, which is driven less by aesthetics but instead by delivering products that provide the vital nourishment and habitats that are needed by our nation’s pollinators, birds and endangered bats.
'Bee Friends is just the start of this journey; a journey which we are excited to span in 2016. The incorporation of the BeeMat brand is certainly a great place to kick start the early spring season, and we look forward to working with retailers to help them secure stock ahead of the inevitable Easter peak in sales.”
Pictured: G Plants' Alex Reihl with Terraseed’s technical director, David Holloway.
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