In This Issue
How lucky we are!
British Garden Centres make it 58 with acquisition of Thatcham
Woodlodge brings Glee to its Gloucestershire showroom
Garland continues its new product launch policy by adding 54 items for next season
It could take a decade for British nurseries to recover from Covid-19 lockdown
READYBLAZE … Safer, Greener and Ready to Burn
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
Traeger – the original wood pellet grill
Garden centre and nursery faces uncertain future
Global Journey Christmas Face Masks coming soon
Project Regeneration launched at Burford House and Gardens
Glee New Product Awards 2020 - Entries continue to flood in
Good demand for garden plants at Autumn Showroom
First consignment of DJ Turfcare’s new Autumn Lawn Treatment sells out
People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase
Scholarship season open for horticulture students
Never fear, Glee Daily News is here
Apta looks to strengthen merchandising team
Get your own copy of GTN Xtra
Record August for garden products
Glee New Product Awards 2019 - The Winners
Now is the time to: Review - Re-plan - Rebuild … your business.
August doubles up for growing media
Houseplant sales bloom in July
Plant sales up 30%
EU Exit - No plant inspections at borders until July welcome, but key changes still needed says HTA
Wild Bird Care continues to fall during the summer
The best of last week's
Record Growing Media volumes continue to keep all garden centre sales at all time summer high
Covid-19 incidents at Dobbies in Ayr and British Garden Centres at East Durham
Customers saddened by garden centre closure
The Greener Gardening Company works around the clock to meet exceptional demand for growing media 
Get your own copy of GTN Xtra
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Private equity firm sells its share of pet food firm
Pet treats boom as Brits bid to beat lockdown blues
Situations Vacant
Apta looks to strengthen merchandising team
Four Product Merchandiser vacancies
 

Apta, the leading supplier of quality flowerpots and accessories to the UK garden trade, is looking to strengthen its merchandising team with the recruitment of motivated and ambitious Product Merchandisers...

Read more»
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


Heavyweight multimedia campaign takes Peckish bird brand to new heights

 

Westland is making its biggest ever media investment into the Peckish bird care brand for Autumn / Winter 2020, as it soars onto the airwaves with a TV campaign that celebrates the joy of inviting birds into the garden. 

Supported by targeted press and digital media activity, the £1.1m Peckish campaign will take flight across the UK and Ireland throughout October and November.  

The popular Peckish TV ad, set to reach over 25m people, has been updated for 2020 and brings to life the enjoyment of encouraging more birds into the garden. The light-hearted ad shows a queue of hungry birds waiting in line, hoping to secure a table in their local neighbourhood eatery, renowned for its delicious food.
  

As Autumn approaches, the Peckish campaign will highlight Peckish Complete Seed & Nut Mix as the perfect ‘go to’ for bird feeding. Packed with 12 varieties of high energy seeds and nuts, Peckish Complete gives every bird a reason to visit and every garden the chance of welcoming a wide variety of colourful visitors. 

From feeders to feed, suets to seed, Peckish has everything needed to entice birds into the garden all year round. To further drive sales and brand loyalty, a selection of added value product lines will also feature in the range throughout the period of the media campaign, including a Peckish Complete 12.75kg pack with 20% extra free; Peckish Extra Goodness Energy Balls 6-pack with 100% extra free and Peckish Extra Goodness Energy Balls 50-tub with 20% extra free. 

As the UK’s fastest growing and second largest bird care brand*, Peckish is committed to driving footfall into stores, supporting retailers and encouraging customer awareness, trial and trust, through this heavyweight category investment. 


*Source - GfK; Jan-Jun 2020

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*