Catering Tip of the Week: The most powerful marketing tool we have?
Top advice from Garden Centre and Catering Consultant Doug Stewart
The most powerful marketing tool we have… Is one that we seldom use… Do we tell our customers our story? Our humble beginnings as growers How we risked everything to grow our business How we are part of our local community In fact we have been part of it for generations Our story defines us It differentiates us from the chains It gives us credibility and a real point of difference It is our most powerful marketing tool.
Doug Stewart can be contacted at www.waringstewartassociates.co.uk
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