In This Issue
Are you making the most of National Fish & Chip Day?
Floralsilk’s stunning showroom is a must-see part of your buying journey
Gina Hinde promoted to General Manager at LOFA
spoga+gafa 2024: These event highlights wait for you
Allensmore announces death of chairman Brian Taylor
Blue Diamond Garden Centres launches Community Garden Competition
GCA launches hunt for new inspector
Gardenex announces UK exhibitor group for spoga+gafa
The Greenfingers Charity Fundraising Dinner returns
Return of Greenfingers Dragon Boat Race NEEDS YOU!
Never been a better time to be part of the AMES story
LifestyleGarden confirms new freight deal
Plantsman fulfils ambition to build show garden
RHS warns of bumper year for box tree moth
Supercharge your retail knowledge with Spring Fair
New Apta summer promo now live!
Summer Showrooms Directory and Plant Sales Vox-Pop in GTN's May issue, read on-line here
Get your copy of GTN Xtra
PR agency nurtures homegrown talent with two promotions
Launch of ‘Flower Effect’ campaign with different approach in each country
Gardens give men the tools to grow mental and physical strength
CHA to host UK pavilion at Fruit Attraction in Madrid
RHS endorses environmentally friendly watering systems from AutoPot
The best of last week's
Highfield Garden World set to invest £300k to transform storage and stock control
Perrywood Garden Centre gets expansion back on track
Andrew Baker appointed MD of Zest as Steve Morgan becomes Chair
Garden centre sales poised for recovery
Blue Diamond scoop the Peoples Choice award at Chelsea
Meadow View Stones Case Study – Planters Brookfields
Handy announces its largest ever garden machinery dealer event: Handy LIVE 2024
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
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Are you making the most of National Fish & Chip Day?

With fish and chips being a speciality of many garden centre restaurants, are you making the most of tomorrow, Thursday 6th June 2024, being national Fish & Chip Day?

 

Dobbies have been using the event to gain plenty of media coverage for the day, which also marks the start of another 20% off All Plants promotion...


With fish and chips being a speciality of many garden centre restaurants, are you making the most of tomorrow, Thursday 6th June 2024, being national Fish & Chip Day?  

 

The day is usually promoted and celebrated on the first Friday of June each year, but this year it has been moved to Thursday to coincide with the D-Day commemorations.

 

Dobbies has scoured their stores to find the nation’s top fish and chips fans and reports that Surrey residents are frying high at number one at Woodcote Green, followed by Tewkesbury, Edinburgh, Atherstone and Cirencester.

 

Dobbies found that in the past year, customers at the Woodcote Green store are nine times most likely to order Britain’s favourite meal when visiting the garden centre compared to Dobbies’ customers in other towns.

 

With customers choosing to tuck into Dobbies’ beloved fish and chips on a Friday more than any other day, the garden centre sold most of the dish across its 68 stores with a restaurant offering in October 2023.

 

Sherrianne Swales, Head of Operational Excellence at Dobbies, said: “While we’re famed for our scones and afternoon teas, it’s no surprise that our customers love coming to our restaurants for the quintessentially British fish and chips.

 

“At Dobbies, we are committed to offering our customers a relaxed and quality experience in our restaurants – a visit to Dobbies is a great day out, and we love sharing our passion for bringing communties together to connect and share great food.

 

“We’re pleased that our Woodcote Green customers are such fans of our fish and chips and look forward to serving up more this National Fish and Chip Day.”

 

You can download National Fish & Chip Day promotional material at: https://www.neoda.org.uk/national-fish-and-chip-day/

 

 

 

Dobbies have also brought back their 20% off All Plants Offer starting tomorrow, Thursday 6th June.

 

 

Floralsilk’s stunning showroom is a must-see part of your buying journey
GTN Xtra Promotion

The leading destination for buyers looking for exceptional Floral, Autumn and Christmas ranges, Floralsilk’s showroom has something to meet even the most discerning buyer’s requirements...


 

There’s no doubt that a buyer’s life is made simpler by the ease of ordering online from a wide range of companies.  However, there is no comparison to visiting a supplier showroom in person and being able to fully appreciate the look, feel and quality of a product. There is also no substitute for immersing yourself in a creative space that will inspire and motivate you when putting together floral, Christmas and seasonal collections….and Floralsilk’s centrally located, 6,500 square foot showroom does just that.

 

The leading destination for buyers looking for exceptional Floral, Autumn and Christmas ranges, Floralsilk’s showroom has something to meet even the most discerning buyer’s requirements.

 

Reasons to visit the Floralsilk showroom:

  1. At the heart of their showroom experience lies the unveiling of the newest collections, creatively curated to predict market trends and inspire your customers. Mark your calendars for July 1st, as Floralsilk will be proudly launching their much-anticipated Spring/Summer 2025 collection.
  2. The showroom offers an opportunity for buyers to place their Autumn/Winter orders as early as December but is also flexible enough to accommodate seasonal needs throughout the whole year, depending on stock availability.
  3. It’s always Christmas in this industry and Floralsilk’s showroom provides the perfect platform to top up on Christmas 2025 essentials so you can be guaranteed a great Christmas selling season.
  4. Their beautiful ceramic and stone vase collection.  Beautifully natural and available in a wide variety of sizes, tones and finishes, this vase collection is perfect for both retail displays and selling for home decoration.
  5. Go simply to be inspired.  Visiting the Floralsilk showroom gives a glimpse into what trends are predicted for the coming year, how you can incorporate them into your own collections and their impressive displays are great for getting visual merchandising ideas.

Visit the Floralsilk showroom by appointment from Monday to Friday, between 8:30am and 5:00pm. Their knowledgeable staff will be on hand to assist you and provide expert advice on choosing the perfect products for your business.

 

Book your appointment now by emailing sales@floralsilk.co.uk or calling 01778 425205.

 

www.floralsilk.co.uk/trade

 

Two charging points for 22kW car charging are also available.

 
Gina Hinde promoted to General Manager at LOFA
Appointment supports new initiatives and positive change

Gina Hinde has stepped up to become General Manager at LOFA, having joined the association in 2019 as Marketing Manager...


Gina Hinde has stepped up to become General Manager at LOFA, having joined the association in 2019 as Marketing Manager.

 

Over the past five years Gina’s contribution has been substantial, working relentlessly to gain the trust of the members and the council, which has paved the way for her promotion to the current position.

 

The Chairman of LOFA, Steve Millington, expressed the council's happiness and satisfaction with Gina's commitment to the association. He said there were significant changes happening at LOFA, and to implement them successfully it needed someone like Gina to spearhead the new initiatives and push them forward.

 

Gina has worked within the industry since 2008 and was delighted to have been offered this position. She recognises the numerous challenges the industry faces and is keen to address them with the help of LOFA's support and leadership. 

 

She added: “The industry is going through a lot of changes, and I'm thrilled that LOFA is at the forefront of this evolution, committed to helping its members and the industry. I'm excited to take up this new role and move forward, bringing positive change with the support of the Chairman and council.”

spoga+gafa 2024: These event highlights wait for you

As the biggest garden and BBQ trade fair in the world, spoga+gafa is bringing the global green industry together in Cologne from 16 to 18 June 2024 under the top theme "Responsible Gardens"...


 

As the biggest garden and BBQ trade fair in the world, spoga+gafa is bringing the global green industry together in Cologne from 16 to 18 June 2024 under the top theme "Responsible Gardens". 


In a few weeks' time, around 1,850 exhibitors from just under 60 countries will present the entire diversity of garden and BBQ products at spoga+gafa in Cologne. The event programme and the special zones with lectures, practical formats, theme-based guided tours of the trade fair and several industry parties promise to be exciting.

Lectures  
The Garden Café Forum (Hall 6, E19/D18) is the central stage for interviews, lectures and talks and is being held in close cooperation with TASPO and the TASPO Gartenmarkt. Industry experts will address the current themes of the global garden and BBQ industry here.

Here a few of the highlights: 
"Ecological gardening", a lecture by Tom Hartley 
Your customers want to grow fruit and vegetables in their garden, and ideally keep everything ecological and natural? Here it is good to get advice on which ecological resources are authorised. Which materials are suitable, for instance, if dogs are out and about in the garden? How can the ladybirds and diverse other animals continue to survive despite the pesticides? Tom Hartley, Senior Certificate Officer at the Soil Associations provides well-founded information about responsible, ecological gardening, has tips and tricks in store as well as keeping an eye on the line-up. 

"What’s staying? A glance at the next generation of sustainable consumption," lecture by Theresa Schleiche
What's staying is an important question in a world where the younger consumers are expecting 20% less products, retailers and locations in many sections of the retail trade and manufacturing sector. When city concepts, types of housing and family models change, when climate demands turn into social values and fear into solutions. What are the new demands in the green industry and what questions should the distributors and manufacturers ask themselves regarding new offers? What’s staying? A glance at the coming generations of consumer worlds. 

"In three steps to the urban jungle (dream) room," lecture by Igor Josifovic-Kemper and Judith de Graff 
Three large steps on the balcony and what is waiting: A view of the side of the next house? The jungle bloggers, Igor Josifovic-Kemper and Judith de Graaff's answer to this is no. They turn the grey city balcony into a flourishing urban jungle with a view of more. In an interview they came up with solutions for gardening in enclosed spaces. Whether vertical flower beds, stylish balcony furniture or urban gardening in the practical balcony garden. This is how plant diversity arises on the balcony.   

Special areas  
On the Boulevard of Ideasthe trade visitors gain a compact overview of the new products of the participating exhibitors from all exhibition sections. The trend highlights for outdoor living are presented in the Outdoor Lifestyle Trend Show exhibition. The top theme "Responsible Gardens" forms the content thereof.  

The POS Green Solution Islands show concrete examples of application for the point of sale based on examples of best practice from the international specialised garden trade. They also pick up on the top theme and the focus lies, among others, on the responsible approach towards resources, the integration of different generations, location-suitable plants as well as nutrient and waste recycling.  

On the Outdoor Kitchen World special area, manufacturers present the latest outdoor kitchens with all the trappings. The show kitchen is the centrepiece: Here grill masters will demonstrate their skills and the trends that are shaping the market in the scope of different BBQ shows. This year, among others, Diva Q from the USA will be behind the grill on every day of the trade fair. The grill and BBQ digital creator, Camillo Tomanek, will also be demonstrating his expertise in the OKW. Furthermore, two master butchers will be making their way to Cologne and alternative meat products can also be tested and sampled in Hall 8.  

 


Theme-based tours of the fair 
Participants will see spoga+gafa through different eyes if they take part in the 45-minute guided tours through the exhibition halls and round the POS Green Solution Islands. During the Guided Tours "Responsible Gardens" and "Outdoor Furniture and Decoration Trends 2024/2025" our experts will give exclusive insights into innovative products and trends.  

Industry events  
VDG Award of the Specialised Garden Centresfollowed by the VDG Happy Hour 
The VDG is once again presenting itself to the industry at spoga+gafa. On the first day of the trade fair, the association will confer an award to the first Specialised Garden Centres. The Happy Hour of the Garden Centres begins straight after the award. Here it will be possible to engage in an in-depth exchange and establish new contacts.
Sunday, 16.06.2024 from 4:45 p.m. at the stand of the VDG (Boulevard 010) 

6 o’clock Prime BBQ Night 
Bringing the first day of the trade fair to a joint close in a relaxed atmosphere against the backdrop of the Rhine and the Cologne Cathedral, accompanied by a buffet including BBQ specialities. 
Sunday, 16.06.2024, from 6:00 p.m., Rheinterrassen 
Ticket required.  

IVG Garden Party 
The Garden Industry Association e.V. (IVG) traditionally organises the IVG Garden Party on the second evening of the trade fair. Bringing the day at the fair to a joint close and relaxed networking. 
Monday, 17.06.2024, 5:30 p.m., at the stand of the IVG (Hall 6) 

BHB Garden Summit  
The BHB is inviting guests to the learning and networking event of the green industry again: Compact half-day programme followed by a gourmet BBQ. 
Tuesday, 18.06.2023, 2:00 p.m., Congress Centre North 
It is necessary to register in advance. 

EM@spoga+gafa 
On 16 and 17 June 2024, spoga+gafa will be broadcasting the EURO 2024 games live on the Piazza in the spoga+gafa Beer Garden. The Beer Garden will stay open until 8:00 p.m. on these days for the live broadcast. 
There is a limited number of places and it is not possible to make reservations. 

The full event programme can be found here.  

 
Allensmore announces death of chairman Brian Taylor

Allensmore Nurseries has announced the sad passing of its chairman Brian Taylor, who died peacefully on Thursday (May 30)...


Allensmore Nurseries has announced the sad passing of its chairman Brian Taylor, who died peacefully on Thursday (May 30).

 

The company said: “Brian remained full of life and filled with enthusiasm for the business he started with his wife Ruth over 50 years ago. 

 

“He never retired and remained a presence around the nursery. He enjoyed many years judging at the RHS shows and being part of the industry, he so loved.
 
“He will be greatly missed by his family, colleagues and friends to which he shared his life with.”

Blue Diamond Garden Centres launches Community Garden Competition

Blue Diamond Garden Centres has an exciting new initiative for 2024. Thde group wants to help bring the great outdoors to the heart of communities across the UK by offering funding to support local groups to create new community gardens or give a makeover to existing community gardens...


 

Blue Diamond Garden Centres has an exciting new initiative for 2024. Thde group wants to help bring the great outdoors to the heart of communities across the UK by offering funding to support local groups to create new community gardens or give a makeover to existing community gardens. 

 

Blue Diamond share the same beliefs as Octavia Hill, the inspiration behind their multi-award winning, 2024 RHS Chelsea Main Avenue Show Garden that ‘the healthy gift of air and the joy of plants and flowers’ are vital in everyone’s life. With this in mind, they aim to inspire others to create biodiverse, outdoor spaces that enables nature and wildlife to thrive and which provides a place for people to connect with the beauty of our natural world.

 

Around 1 in 3 people in the UK today do not have access to nature-rich outdoor spaces near their homes, and in some deprived areas, there is no access to green spaces at all. 

 

To help overcome this, Blue Diamond are offering a total of £10,000 worth of the retail value of plants and garden care products, to be split equally across five community gardens, along with six hours of expert help and advice, to get the projects off to a flying start.

 

Blue Diamond will support the gardens over a year with the aim that these gardens will help to give the ‘healthy gift of air and the joy of plants and flowers’ to the communities surrounding them.

 

Get involved!

To be in with a chance of winning, you will need to demonstrate that; -

Your community garden project will increase the biodiversity in your neighbourhood, improve resident well-being and provide an immersive space where people from the local community can reconnect with nature.

Then to apply, please complete the application form on Blue Diamond’s website by the deadline of midnight on the 30th June 2024https://www.bluediamond.gg/community-garden-application-form

 

Once all applicants have been thoroughly considered, based their merit and ensuring that they satisfy the criteria listed above, Blue Diamond will announce the winners on the 12th July 2024 on Blue Diamond’s website and across all Blue Diamond’s social media channels.

 

Terms and conditions

1. Entrants must complete the online application form by midnight on the 30th June 2024. The online application form can be found here https://www.bluediamond.gg/community-garden-application-form

2. Winners will be chosen based on merit and at Blue Diamond’s discretion but must satisfy the following criteria namely that; - the community garden project must demonstrate that it will increase the biodiversity in its respective neighbourhood, that it will improve resident well-being, and provide an immersive space where people from the local community can reconnect with nature.

 

3. 5 winning community garden projects will be chosen by a nominated representative of Blue Diamond on 12th July 2024.

 

4. A nominated representative from each of the 5 winning gardens, as identified on the application form, will be notified by email sent from a representative of Blue Diamond and/or by telephone call on the 12th July 2024.

 

5. Thereafter, a credit account to the value of £2000 will then be set up at the Blue Diamond Garden Centre nearest to each of the respective 5 winners of the community garden competition. This can be used to purchase plants and garden care products at their retail value.

 

6. A nominated and authorised person(s) from each of the respective community gardens is to be appointed and can have access to this credit account.

 

7. This credit account will remain valid for 12 months from the date it is set up or until such time that the credit has been depleted.

 

8. Each of the winning community gardens will be offered 6 x 1hr slots with an appropriate member of Blue Diamond staff who can offer advice on plants, planting and plant care products. These appointments are to be set up at mutually convenient times.

 

9. Each of the winners of the community garden projects are to agree to Blue Diamond following the progress of the community garden project from the date the winners are announced on the 12th July  2024 and thereafter until the 12thJuly 2025 inclusive, and to Blue Diamond publishing the progress of the community garden projects on Blue Diamond’s website and across all their social media platforms.

GCA launches hunt for new inspector

The Garden Centre Association has launched a search for a new inspector to help its members retain the very highest of standards in service and expertise. This follows an announcement earlier in the year from Gordon Emslie that he is retiring from his GCA role.


 

The Garden Centre Association has launched a search for a new inspector to help its members retain the very highest of standards in service and expertise.

 

This follows an announcement earlier in the year from Gordon Emslie that he is retiring from his GCA role.

 

GCA Chief Executive, Peter Burks said: “Gordon has been with us for many years as an inspector and has also been instrumental in developing our Rising Stars programme sponsored by Westland Horticulture and mentoring the candidates, which he is continuing with, so we have some very big shoes to fill. We’d like to thank him for all his hard work and dedication over the years and to wish him all the very best in the future.

 

“We’re now keen to hear from anyone who thinks they might be up to the job of replacing Gordon and who would like to work with us and shares our vision and that of our member garden centres.

 

“Candidates can be from all areas of the industry and must be passionate about providing the very best in customer service and care, as well as offering top quality advice, and helping garden centres see how they can showcase their plants and products for best impact.”

 

The successful applicant will join the GCA’s remaining team of inspectors, Alyson Haywood, Colin Farquhar and Phil McCann, and help to ensure consistency and raise standards throughout its membership.

 

Peter added: “The successful candidate will also have an insight into the market and new retailing ideas to help our members develop and face future challenges in a positive way.

 

“Each of our inspectors visit 50+ of our members’ centres each spring, March-June, within a specific geographic area. As part of the visit, as well as scoring the centres to a given criteria, using our detailed inspection form, they must be able to give objective and honest feedback on what they’ve seen. Inspectors also attend an area meeting and our annual conference.

 

“They will also need to produce reports and provide ideas for improving standards. As well as make presentations at our annual conference and regional meetings. It is a very interesting and unique role for anyone in the industry.”

 

Anyone interested in taking on the role of GCA Inspector, should get in touch with Peter via Peter@gca.org.uk.  

 
Gardenex announces UK exhibitor group for spoga+gafa

Gardenex has announced that it will bring a group of innovative companies to spoga+gafa, showcasing a variety of fresh new product lines including planters, coconut husk compost, practical and flexible tubs and original design garden furniture...


Gardenex has announced that it will bring a group of innovative companies to spoga+gafa, showcasing a variety of fresh new product lines including planters, coconut husk compost, practical and flexible tubs and original design garden furniture.

 

“We are delighted to be at spoga+gafa once again and look forward to meeting established contacts, as well as making new connections with buyers from all over the world” commented Eleanor Wigram, Gardenex’s Research Manager. “We provide a service to buyers from our stand to help them source from the UK, the home of gardening. Buyers will receive a warm welcome from us and the opportunity to find out more about the UK garden and leisure sector”.

 

The UK pavilion includes Whitefirze, Southern Trident, Red Gorilla and The Old Basket Supply, as well as the Gardenex industry information stand.

 

Spoga+gafa is the world's biggest garden and leisure trade fair, bringing together companies from the garden lifestyle sector and trade visitors from all over the world, covering all aspects of practical and leisure gardening. Taking place from 16 to 18 June 2024, the event will host 1,800 exhibitors and 30,000 visitors from 122 countries, with 70% coming from outside Germany.

 

This year’s show theme is ‘Responsible Gardens’, which focuses on responsibility in helping to shape a sustainable and healthy environment and aims to find answers to current challenges.

 

UK pavilion exhibitors are:

 

Whitefirze Ltd Hall 9 E-031

Contact: Scott Hudspith

Email: info@whitefurze.net

Website: www.whitefurze.net

Whether you seek an elegant, ornamental planter to enhance your conservatory aesthetics or a sturdy, utilitarian propagator for greenhouse use, the selection of durable garden products caters for every gardening need. Situated indoors or outdoors, in classic terracotta or vibrant hues, the company’s high-quality garden range combines form and function, all while offering exceptional value for money. 

 

Southern Trident Limited Hall 9 D-032

Contact: Balaji Manoharan

Tel: +44 (0) 2071 756 786

Email: info@southerntrident.com

Website: www.southerntrident.com

Southern Trident is proud to be introducing its multi award-winning brand Coco & Coir’s Little Big Compost™ to the EU market at Spoga+Gafa this year. The Little Big Compost™ range, made from coconut husks, has already redefined hobby gardening needs and is acclaimed for its light weight, easy storage, long-life and eco-friendly characteristics. It has an extensive range of products, including Houseplant, Orchid, Cactus, All Purpose, Citrus, Seed and Cutting mixes. The range is also a big hit among retailers who get more returns for the offered space because of its unique compressed format.

 

Red Gorilla Hall 9 A-041

Contact: Engel Niggendijker

Tel: +34 (0) 965 501 423

Email: sales@redgorilla.red

Website: www.redgorilla.red

Gorilla Tubs® by Red Gorilla® (formerly Tubtrugs®) are the original flexible tubs and still as strong, flexible, weather-resistant and long-lasting as ever. Red Gorilla has an extensive range of quality garden maintenance equipment such as Tidees™, Rakes, Brooms and more. New for summer 2024, Gorilla Bins™ is a range of garden bins with clip-tight lids and integrated handles, great for storage or garden waste. All products are available in different sizes and multiple colours. Retailers value the company’s efficient supply chain, European manufacturing, branded retail value, point of sale, and marketing support. 

 

The Old Basket Supply Ltd. T/A “t o b s ®” Hall 9 D-031

Contact: Mark Hains

Tel: +44 (0) 2082 219 700

Email: info@oldbasket.co.uk

Website: www.oldbasket.co.uk

For the second year running, trusted brand “t o b s ®” is showing its original design- registered Lounger Sets.  The set comprises two extremely comfortable chairs and a 50cm glass top table.  No cushions are required: they look comfortable, but you need to sit in the chairs to appreciate how comfortable they really are.  Many thousands have been sold, with many five-star reviews too.  Available in various colours, the chairs and tables fold for storage or for transportation to picnics or to the beach.  The sets feature sturdy powder-coated steel frames, woven with recyclable faux rattan PE. The seat height and fully woven contoured back ensure a very comfortable seating position.

 

Gardenex Hall 9 D-031

Contact: Eleanor Wigram

Tel: +44 (0) 1959  565 995

Email:info@gardenex.com

Website: www.gardenex.com

Gardenex offers a warm welcome to international buyers who wish to discover more about the UK market, where the team will be offering advice on how to source new, innovative British products. The association also organises ‘Meet the Supplier’ events through the year for international buyers, who are invited to the UK for pre-selected meetings.

 

Gardenex also works with Glee, the UK’s leading garden and outdoor living show, hosting the International Buyers’ Centre. International buyers are invited to find out more about our facilitated meetings programme at the event, which matches buyers with pre-selected UK suppliers.

 

For suppliers, Gardenex helps UK companies to export, through a range of member benefits including support at key trade shows, Meet the Buyer events, technical export support, research and market reports.

The Greenfingers Charity Fundraising Dinner returns
Thursday 28th November, Pendley Manor, Tring

The annual Greenfingers Charity Fundraising Dinner is set to return later this year on Thursday 28th November, with even more opportunities for supporters of the children’s hospice garden charity to dig deep and boost the annual fundraising total before the year wraps up...


 

The annual Greenfingers Charity Fundraising Dinner is set to return later this year on Thursday 28th November, with even more opportunities for supporters of the children’s hospice garden charity to dig deep and boost the annual fundraising total before the year wraps up.

 

A popular event on the Greenfingers Charity’s calendar, the fundraising dinner has seen its numbers expand year-on-year, with the 2023 dinner welcoming over 130 guests and a fundraising total exceeding £35,000. This year, on the cusp of the charity’s 25th anniversary in 2025, the team is hoping to see these numbers increase even more.

 

Taking place at the stunning Grade-II listed Pendley Manor in Tring, Hertfordshire, the dinner will once again bring together Greenfingers supporters for a spectacular night of celebrations. A key highlight of the evening will – as always - be an auction, filled with incredibly generous donations from some of the charity’s most valued supporters, plus a drinks reception, this year generously sponsored by Vitax. 

 

Tickets for this year’s event will shortly be available for purchase, with tables of ten and individual tickets available. Due to previous demand, tickets are expected to sell out quickly so interested parties are encouraged to register their interest now to avoid missing out.

 

Linda Petrons, Director of Fundraising & Communications at the Greenfingers Charity said: “We’re so pleased that our Charity Dinner has cemented itself as such a key part of our fundraising calendar and are looking forward to its return later this year. Last year’s event was a fantastic night, led by our Patrons Imelda Staunton CBE and Jim Carter OBE, and was a true celebration of our work, our supporters and those that go above and beyond to help us continue our vital work in children’s hospices across the country. We have no doubt that this November we will be celebrating even more incredible people and businesses who have gone the extra mile to support Greenfingers.”

 

Call for raffle & auction prizes

Each year the Greenfingers Charity Fundraising Dinner enjoys a raffle and auction, both offering attendees the opportunity to snap up some truly stunning prizes. From products to weekend breaks, these prizes help to generate huge sums for Greenfingers as guests dig deep to further grow the fundraising total, whilst also bagging themselves or their team a special treat or experience.

 

Those interested in providing a prize for either the raffle or auction are invited to get in touch now by emailing linda@greenfingerscharity.org.uk

 

Linda Petrons added: “Our supporters are always so generous when donating prizes and we hope to offer the strongest line up of prizes at this year’s event.  Whether it’s something small, some huge or just something really unique we are sure that there will be at least a few willing participants ready to spend some money, all in the name of charity.”

 

Book your tickets now

Anyone wanting to register interest in the 2024 Greenfingers Charity Fundraising Dinner is invited to contact Linda Petrons direct by emailing linda@greenfingerscharity.org.uk or by calling 07908 221240.

 

Find out more

You can also join in the conversation by joining Greenfingers on social media - https://www.facebook.com/Greenfingerscharity/, @GreenfingersCha on Twitter, and @Greenfingerscharity on Instagram and LinkedIn.

Return of Greenfingers Dragon Boat Race NEEDS YOU!

If your colleagues, friends and family would like to join the starting line-up of this year’s Dragon Boat Race do drop Greenfingers a line! It promises to be a great fun day for the whole family!


 

If your colleagues, friends and family would like to join the starting line-up of this year’s Dragon Boat Race do drop Greenfingers a line! It promises to be a great fun day for the whole family!

 

If you are unable to join us, you can still help by spreading the word about the event and if you can, we’d love you to donate a prize for the on-the-day raffle!

 

Here’s a little more information about the event…

  • We are working with New Wave Events who will be running the day and bringing along the boats – so there’s no need to bring your own!
  • Each team can be made up of 11 or more crew members and 1 drummer.
  • Team entry costs £900. If you’re unable to make up a team, you can sign up as an individual and join a team - the cost is £100 per person.
  • Pastries, tea, and coffee will be provided for competitors and volunteers on arrival.
  • All those taking part, along with their cheer squads are invited to bring a picnic and/or BBQ.
  • Children are very welcome to come along, and in case they’re needed, we will have a small selection of garden games (Giant Jenga, Giant Connect 4, Boule etc) to help keep them entertained in between races.   
  • If you’re worried about leaving your pooch at home, well-behaved dogs are very welcome to come along too!
  • There’s plenty of FREE parking at the venue.
  • There is camping on-site and some other lovely places to stay nearby should you wish to make a weekend of it.

We hope you will support this event, put the FUN into FUNdraising and in turn help us build more gardens for life-limited children and families in hospices to enjoy.

 

Click on the link below for more information:

https://www.greenfingerscharity.org.uk/activities/35/the-greenfingers-dragon-boat-race

Never been a better time to be part of the AMES story

As the halfway point of 2024 rolls around, the AMES Companies team is taking a moment to reflect. 2024 has seen all corners of the business undergo changes, with an evolution taking place that will offer multiple benefits for both retailers and consumers alike...


As the halfway point of 2024 rolls around, the AMES Companies team is taking a moment to reflect. 2024 has seen all corners of the business undergo changes, with an evolution taking place that will offer multiple benefits for both retailers and consumers alike. AMES Companies Commercial Director, Nick Jones, shares more about the journey that has shaped the first half of 2024 and how the future roadmap is looking even more enticing.

 

Empowering Kelkay

As one of the most recognisable brands under the banner of AMES Companies, Kelkay has the eyes of the industry upon it and was an important part of the puzzle for 2024. From meticulous revaluation of manufacturing protocols and strategic logistics partnerships to a comprehensive re-examination of sourcing narratives, every facet of Kelkay has undergone rigorous scrutiny to not only meet but surpass marketplace expectations. As it stands, we have far exceeded the targets we set ourselves, achieving an impressive 97% product availability, firmly secured for the remainder of the season. Furthermore, our commitment to expedited service is underscored by our attainment of 99% on-time delivery within a mere five-day window—a testament to our dedication to facilitating seamless top-up orders, particularly as the peak season unfolds.  

 

With such significant improvements in place, Kelkay’s position as the leading supplier of paving and decorative aggregates into the garden retail sector has certainly been reaffirmed.

 

Building ourselves a new home for a brighter future

The AMES Companies inherited its headquarters in Pollington during its formation here in the UK, and right away we saw the potential. During the last 12 months we have been making our redevelopment plans come to life thanks to the unwavering support and investment from our parent company, Griffon, and an incredible onsite team.

 

Recent months have witnessed a metamorphosis of the Pollington site. With new warehousing facilities, consolidation of emerging brand portfolios under a unified site, and the appointment of a dedicated Operations Director to spearhead expansion initiatives, new life has been breathed into our headquarters, and provided us with an exciting roadmap for further expansion.   On the horizon is the realisation of much of our hard work, which will see our dry storage spaces increase fivefold to 20,000 pallet spaces – a number that truly illustrates our intentions for growth.

 

 

A team to be proud of

The senior leadership team at the AMES Companies is one of our greatest assets. The appointment of David Wright to the role of Operations Director, alongside John Thompson as Finance Director has engendered a team that is now strategically aligned and working together to propel AMES towards a future defined by clarity and purpose.

 

This vision and the team’s dedication to making it happen is also filtering down into the wider AMES family. From our warehousing teams to our product experts and channels leads, we’ve been creating an environment where all our staff have ownership over the development of the company, and see their contributions recognised and rewarded accordingly. Exemplifying this ethos are the recent appointments of Patrick Thick as Sales Director of the Garden Centre channel and Dan Charles as Head of Merchandising, whose unwavering dedication and alignment with the AMES ethos are instrumental in nurturing enduring customer relationships.

 

A leading tool proposition

Launched at Glee 2023 following a two-year period of extensive research and development, AMES Tools was a real turning point for our business. Opening up new opportunities in a competitor space is not always the easiest thing to achieve, especially in year one, but AMES Tools has proven time and time again that the marketplace needed something new. In the time it has been available we have far exceeded our sales targets and the range can now be found in hundreds of retailers across the country. We’re consistently hearing from customers how AMES Tools has reenergised sales of garden tools and cultivated a new sense of confidence within this highly saturated product category.

 

For us, AMES Tools has been the starting point of an exciting new product development journey that will see the AMES Companies create some long-term goals to fill gaps, improve product quality and hierarchy and ensure that retailers and consumer alike will always have the right products to make their home outdoors. The first step on this continued journey will be available for all to see at Glee 2024 where we are poised to release hundreds of highly considered new products.

 

A new chapter for Apta

It isn’t just new brands that get the AMES treatment, as evidenced by the introduction of Apta Lightweight. A completely new departure for the brand, Apta Lightweight has breathed new life into this highly regarded heritage brand, whilst sparking important conversations amongst material usage and consumers engagement. The resounding success of Apta Lightweight in its inaugural season portends a promising future, with prominent retailers such as Blue Diamond embracing its offerings.  Elsewhere, restocking orders already well underway and a dedicated merchandising team on the road to support retailers, together helping the future of Apta Lightweight play a significant role in the development of the AMES Companies.

 

A vision for the future

As we reflect on six months of resounding success, complacency finds no place within the corridors of AMES Companies. Critical business development plans are incoming for the remainder of 2024, changes that will make our intentions clear whilst providing our customers with notably improved access to our entire product portfolio and customer support tools. On top of this we remain committed to all of our brands, which include Kelkay, Apta, La Hacienda, Easy Fountain as well as AMES Tools and Woodshaw. We’ll continue to assess ranges, growth feasibility and our merchandising solutions to ensure that they continue to perform in a busy and ever developing retail environment.

 

We have clear action points and a robust plan for the future, and we’d like to offer our gratitude to all our customers for their ongoing support and feedback as they join us on this journey.

LifestyleGarden confirms new freight deal

LifestyleGarden, a leading name in the outdoor furniture sector, has  announced the successful negotiation of a monumental group freight agreement that promises substantial cost efficiencies for its retail customers...


 

LifestyleGarden, a leading name in the outdoor furniture sector, has  announced the successful negotiation of a monumental group freight agreement that promises substantial cost efficiencies for its retail customers.

 

This landmark deal, one of significant scope within Europe, is set to be in effect for five years. Its existence is set to significantly stabilise the previously volatile freight costs that have plagued the industry in recent years and will ensure that LifestyleGarden maintains its competitive edge within a busy and variable marketplace.

 

This unprecedented deal has been secured thanks to parent company, ScanCom’s strategic position within the sector, leveraging its extensive network and influence to benefit LifestyleGarden’s operations within the UK. As a result, all products offered to customers for season 24 are covered under this agreement, allowing LifestyleGarden to maintain competitive pricing despite industry-wide cost fluctuations.

 

In an industry where competitors are forced to include safety margins to buffer against unpredictable freight expenses, LifestyleGarden stands out by offering consistent and competitive prices. This stability not only shields clients from unexpected price hikes but also positions LifestyleGarden advantageously as they move into season 25 and beyond.

 

Paul Cohen, Commercial Director at LifestyleGarden, said: "We are in a prime position to be very aggressive with our pricing strategies, thanks to the security provided by this freight contract.  While our competitors grapple with the uncertainties of freight costs, our clients can enjoy the peace of mind that comes with stable, predictable pricing."

 

The benefits of this deal extend beyond just cost savings. It allows LifestyleGarden to focus on enhancing product quality and customer service, further solidifying its reputation as industry leaders. Clients can expect the same high standards and innovative designs such as the DuraOcean and Nassau collections which both started important conversations regarding the link between material and social responsibility, now coupled with the added advantage of cost efficiency.

 

As LifestyleGarden continues to navigate the evolving market landscape, this freight agreement serves as a cornerstone for their growth strategy, ensuring they remain a competitive force in the outdoor furniture market.

 

Find out more

To see more of LifestyleGarden’s existing product portfolio, visit www.lifestylegarden.co.uk

Plantsman fulfils ambition to build show garden

Such is a Halifax plant buyer's commitment to conservation and gardening that he used annual leave to volunteer on the build of an award-winning garden at this year's RHS Chelsea Flower Show...


 

Such is a Halifax plant buyer's commitment to conservation and gardening that he used annual leave to volunteer on the build of an award-winning garden at this year's RHS Chelsea Flower Show.

 

Marc Salama took leave from his position as Commercial Plant Manager at Yorkshire Garden Centres to work on the Gold medal-winning Water Aid Garden, which was co-designed by Tom Massey and Je Ann from Studio Weave.

 

"The WaterAid garden explored the challenges presented by an ever-changing climate. It focused on sustainable water management, used materials that are reclaimed and repurposed for a lighter carbon footprint. and featured a colourful array of plant species designed to deal with varying amounts of rainfall," said Mr. Salama.

 

"It was an incredible experience, and I learnt a lot about sustainability that will inform my work at Yorkshire Garden Centres. To be involved in the build of an RHS Chelsea Flower Show garden was an honour in itself, but for it to win a Gold Medal was fantastic."

 

The Water Aid Garden will be relocated to a public space in the north of England.

 

Mr Salama's role involves visiting growers and building relationships with suppliers to source plant ranges that inspire customers to create great gardens. He works across Yorkshire Garden Centres sites at Tong, Tingley, Otley and Bingley plus Dean's Garden Centres in York and Scarborough.

 
RHS warns of bumper year for box tree moth

The Royal Horticultural Society is predicting that it could be a bumper year for box tree caterpillars after receiving nearly five times as many reports of the insect in the first four months of 2024, compared to in the same period last year, with more than 1300 reports in the past fortnight alone...


 

The Royal Horticultural Society is predicting that it could be a bumper year for box tree caterpillars after receiving nearly five times as many reports of the insect in the first four months of 2024, compared to in the same period last year, with more than 1300 reports in the past fortnight alone. 

 

Additionally the most commonly asked question to the RHS Advisory team at this year’s RHS Chelsea Flower Show was about managing box tree caterpillar and finding suitable alternative to box plants. None of the gardens at this year’s show featured any box.

 

The surge in reports is very likely due to a mild winter followed by a warm spring which meant the caterpillars’ activity started earlier and if temperatures hold could see a further generation in the autumn.

 

Box tree caterpillars, native to East Asia, are the larvae of a moth that feed on box (Buxus) plants. The insect, which was first found in private gardens in the UK in 2011, is now widespread across the UK.

 

Insect growth and development is temperature dependant, with box tree caterpillars requiring a certain number of hours above a threshold temperature in order to ‘reawaken’.  There are at least two generations of box tree caterpillar in a year, though can be up to four elsewhere in Europe, with the majority of damage caused between March and October.

 

However, if mild weather continues into autumn it is possible that there will be an additional generation, meaning more damage overall to box plants. As the caterpillars feed and grow their damage becomes increasingly noticeable. Their presence can be spotted via the small green pellets of frass (insect excrement) found under box; the partially, to entirely, eaten leaves; and the presence of webbing.

 

Dr Stephanie Bird, RHS Senior Entomologist, said: “Box growers now face this insect across the whole of the country. While box is a pretty resilient plant and can recover from even complete defoliation, this does weaken the plant and where desperate, hungry caterpillars can go on to strip the bark, girdling and killing sections. However, all is not lost as there are now known to be several naturally occurring enemies, including parasitoid wasps and a fly that can provide at least a low level of control. Gardeners may need to make tough decisions, considering which plants they love and want to retain versus replacing with an alternative where management is no longer practical.”

 

An ongoing trial at RHS Garden Wisley, Surrey, is investigating alternatives to box trees with a range of compact evergreen shrubs that can be clipped into formal hedging styles.

 

Growers of box that have not yet been affected are advised to deploy pheromone traps in order to help determine when the moths are present, in order to then look for and remove the caterpillars.  

 

In 2023 the RHS Plant Health team also saw a surge of enquiries around fig leaf skeletoniser moth, whose larvae feed on fig leaves, grazing away the upper surfaces, or  folding leaves over and binding with webbing in order to feed inside. In addition, there has been an upswing in observations of an as-of-yet unidentified aphid appearing on buddleia plants. The aphid, believed to be related to the black bean aphid species, feeds on the underside of young buddleia leaves, and the expanding leaves are crumpled, with pale spots on the upper side.

 

As the climate changes, the RHS monitors reports and enquiries from the UK’s gardeners to provide valuable insights into emerging patterns across the country. The charity is committed to becoming biodiversity positive by 2025 as set out in its 2021 Sustainability Strategy. To aid this, the RHS is encouraging gardeners to focus on the benefits of having a biodiverse garden and the contribution each species makes to a healthy ecosystem and the ways increased biodiversity can prevent any one species becoming too prevalent and causing serious damage to plants. 

 

For more information on managing box tree moth and to report if you’ve seen it in your garden, visit the RHS webpage: https://www.rhs.org.uk/biodiversity/box-tree-caterpillar

 

Supercharge your retail knowledge with Spring Fair

Spring Fair, the UK's largest and most inspirational retail trade shows for Home, Gift and Fashion, has re-launched Inside Retail, the digital destination for content about the retail industry including the latest trends and sustainability news accessible all year round at https://www.springfair.com/inside-retail...


 

Spring Fair, the UK's largest and most inspirational retail trade shows for Home, Gift and Fashion, has re-launched Inside Retail, the digital destination for content about the retail industry including the latest trends and sustainability news accessible all year round at https://www.springfair.com/inside-retail.

 

Designed to help retailers supercharge their industry knowledge, Inside Retail features exclusive interviews with business insiders and partners, blog posts on key retail topics, as well as follow-up articles from Spring Fair’s renowned live content stages. Watch video interviews and discover insightful content to help drive business growth and deliver a great customer experience.

 

This month’s exciting edition of Inside Retail provides the insights, forecasts and how-tos to elevate success covering topics from sustainability to retail’s sixth sense. The latest blog A Glimpse of the 2024 Retail Trends provides a snapshot of the key developments defining the 2024 retail industry. From the rise of experiential shopping to the integration of AI-powered solutions, the retail industry is constantly changing. As technological advancements, shifting consumer preferences, and global events shape and reshape the industry, Inside Retail takes a closer look at some of the trends influencing the current landscape. 

 

Products that Change Lives

Meet the jewellery brand that’s giving back! Discover how Vurchoo Jewellery founder Alex Angel-Benscher is changing lives by blending creativity and social impact. Formerly a graffiti artist, Alex launched this revolutionary business in 2015. Now, Vurchoo has grown to become a successful jewellery brand with products in more than 40 stores across the UK.

 

Exclusive interview with Brityard

Meet immersive retail collective, Brityard. Their founder, Lara Gibson-Chant chats about how they are reimagining the high-street through community and connection.

 

Navigating the future of retail

Kris Hamer, Director of Insights at the British Retail Consortium (BRC), shares his projections for what the year ahead holds for the UK retail market.

 

Transforming the retail experience

Ambience Director, Stephen Spencer shares his knowledge for how ‘ambience’ can have a transformative effect on your customers’ instore experiences by utilising the sixth sense.

 

Unlock the potential of white label products

Explore what it takes to be part of a private label collaboration, how to launch a white label brand and why this could be the key to business growth.

 

Shaping retail’s tomorrow

From circular economy design to consumer empowerment, sustainability expert, Helena Mansell-Stopher from Products of Change shares her strategies for navigating sustainability in retail.

 

Lesser & Pavey: Taking the lead on green gifting

The iconic gift and homeware supplier are taking steps to reduce their carbon footprint and promote sustainability among their product ranges this year. Learn more about how they're doing it.

 

Visit https://www.springfair.com/inside-retail to discover more and sign up to receive the Inside Retail newsletter at https://www.springfair.com/newsletter.

 
New Apta summer promo now live!

Offering exclusive access to designs not available anywhere else, including the dedicated Apta website, the latest summer promo from Apta is the perfect solution for retailers wanting to provide their customers with even more variety throughout the season...


Offering exclusive access to designs not available anywhere else, including the dedicated Apta website, the latest summer promo from Apta is the perfect solution for retailers wanting to provide their customers with even more variety throughout the season.

 

Featuring a classic tapered shape with a wide rim, the offering is made up of rustic glazed designs in greens, blues and greys; styles synonymous with the Apta brand. Perfect for traditional spaces, or as a contrast against contemporary planting schemes, the 36cm pots are fully stackable to maximise ROI on the shop floor, whilst also creating a visually appealing display.

 

Retailers have the option of two pallets to choose from. Each pallet includes 72 pots, with six colour combinations featured.

 

Pallet one is made up of 16 x antique blue, 16 x navy blue (which also features a ridged design), 16 x grey, plus eight each of the ‘burnt barley, ‘meteo green’ and ‘gun metal’ colourways.  Pallet two echoes pallet one, but with the introduction of ‘ice green’ and ‘classic blue’.

 

Caroline Elliot, Product and Marketing Director at the AMES Companies, said: “Whether enticing new customers with exclusive designs or wanting to keep stock fresh for repeat customers, the Apta summer promo is a quick and easy way to generate renewed interest within existing planter displays or create new impulse purchase displays elsewhere within the store.”

 

Find out more

With limited stock available, interested parties are invited to contact their Apta sales agent (find yours at www.apta.co.uk/contact-a-sales-rep) to find out more.

 

To stay up to date with all things Apta, including accessing the dedicated trade portal where you will find a comprehensive image library, POS guide and Product Database alongside the 2024 catalogue, please visit www.apta.co.uk. Further details about the AMES Companies by visiting www.ames-uk.com

Summer Showrooms Directory and Plant Sales Vox-Pop in GTN's May issue, read on-line here

GTN May 2024 - Summer Showroom Directory - In this issue:

  • AMES Tools – the success story so far
  • One to watch – GTN visits the new Rutland Nursery
  • Altico celebrates 3 years
  • Getting wise with wool - gardening products made from sheep’s wool
  • On your marks – GTN’s guide to this summer’s shows
  • SOLEX – outdoor living at its best
  • Summer Showroom Directory – GTN’s guide to supplier showrooms open for business this summer
  • STV on the road
  • Creativity with Floralsilk
  • Smart’s showroom visit
  • Planteria Vox-Pops from: Gates, Newquay, Cooks, Bosworths, Coblands, Carpenters, Highfields, Pughs, Barton Grange, Cowells, Perrywood, Munros and Fron Goch
  • Hoping for sunshine – HTA Column
  • What’s driving future gardening? – GIMA Column.

GTN May 2024 - Summer Showroom Directory - In this issue: AMES Tools – the success story so far, One to watch – GTN visits the new Rutland Nursery, Altico celebrates 3 years, Getting wise with wool - gardening products made from sheep’s wool, On your marks – GTN’s guide to this summer’s shows, SOLEX – outdoor living at its best, Summer Showroom Directory – GTN’s guide to supplier showrooms open for business this summer, STV on the road, Creativity with Floralsilk, Smart’s showroom visit, Planteria Vox-Pops from: Gates, Newquay, Cooks, Bosworths, Coblands, Carpenters, Highfields, Pughs, Barton Grange, Cowells, Perrywood, Munros and Fron Goch, Hoping for sunshine – HTA Column, What’s driving future gardening? – GIMA Column.

 

 

 
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PR agency nurtures homegrown talent with two promotions

Specialist PR and social media agency, Honest Communications, has reinforced its commitment to nurturing homegrown talent with the promotion of two of its team members – Dani Hawkins and Sophie Clarke...


Specialist PR and social media agency, Honest Communications, has reinforced its commitment to nurturing homegrown talent with the promotion of two of its team members – Dani Hawkins and Sophie Clarke.

 

Dani, who joined Honest Communications as an account executive, has quickly climbed the ranks to take on the role of account manager. With an infectious passion for the home and garden world, a flair for creating compelling content, and a natural ability to foster strong client relationships, this new role will see Dani manage her own portfolio of brands at the agency.

 

Fellow colleague Sophie has also received a promotion and will now assume the role of junior account executive, having initially joined the business on a part-time student placement – Honest’s newest initiatives designed to give individuals a foot in the PR door. Upon completion of her degree in Business Studies at Nottingham Trent University, Sophie has taken on a full-time position working across all Honest’s client accounts, providing invaluable support to the wider team.  

 

Holly Daulby, managing director of Honest Communications: “A huge part of why I started Honest Communications was to create career opportunities for people, and to nurture an environment where the team genuinely loves coming to work each day. 

 

“When Dani joined Honest, her sunny personality and natural skill immediately impressed us, and it was apparent that she’d be a great fit for the team. Fast forward eleven months, and we have seen such growth in Dani that promoting her to the position of account manager was an easy decision. We’re certain she has an extremely bright future ahead of her here at Honest.

 

“Likewise, Sophie has proven to be a fantastic asset to the team so far. Having completed many internships myself when starting out, I have always been a big advocate of student placements. During her time with us, Sophie has demonstrated great commitment and proactiveness while juggling her final year of studies. We’re delighted that Sophie accepted the offer to become a full-time junior account executive, and I have no doubt that she will excel even further in a full-time position.

 

“Congratulations to both on these very well-deserved promotions!” 

 

The announcement comes soon after longstanding employee Fay Clarkson took on the role of the agency’s first-ever Operations and Account Director, working alongside Holly to drive the business into a rapid phase of growth.  

 

The business is also currently recruiting for two new positions – account executive and account manager – to further support its expansion, having recently welcomed new brands Alitex, Ark Wildlife, and Melanie Hick Garden Design to its client portfolio. 

The Derby-based agency also provides PR and social media support for a host of popular household names such as Wilkinson Sword Garden Tools, Henchman, Town & Country, elho, WOLF-Garten, Seedball, Hillier Garden Centres, and Cobra. 

 

For more information visit www.honestcommunications.co.uk

 

 
Launch of ‘Flower Effect’ campaign with different approach in each country

To make consumers aware of all the positive effects of flowers, the international ‘Flower Effect’ campaign has been launched. It will take a different approach to the rollout of the campaign in each country...


 

To make consumers aware of all the positive effects of flowers, the international ‘Flower Effect’ campaign has been launched. It will take a different approach to the rollout of the campaign in each country.

 

Activations in the Netherlands

In the Netherlands, we are working with the women’s magazines Libelle and Margriet. We will attend their annual event, namely the Libelle Margriet Summer Week, which attracts around 70,000 visitors. We will be organising flower arranging workshops under the direction of florist Florian Seyd from The Wunderkammer. To boost promotion, influencers will be taking part in the first morning workshop. We are also partly responsible for the flower decorations at the event. Finally, the magazines Libelle, Margriet and Flair are publishing online and offline advertorials about the ‘Flower Effect’.

 

German campaign focuses on ‘Treat yourself to flowers’

Scientific studies show that flowers bring joy, passion and serenity. Therefore, people who feel strongly about personal well-being, should regularly treat themselves to a lovely bouquet. That is the message we are spreading in Germany. By linking the effect of flowers to mental and physical well-being, we are responding to the growing need for self-care among various generations. Self-care, which means putting your personal well-being first by caring for yourself, is a popular topic, especially among Millennials and Gen-Z. Our campaign emphasises that treating yourself to flowers is also a form of self-care.

 

We are spreading the campaign through digital out-of-home and video advertisements on YouTube. We are also advertising on Facebook, Instagram and Pinterest with short, colourful images that inspire consumers to give themselves the gift of flowers more often. We are using our consumer platform Tollwasblumenmachen.de, to share more information about the effects of flowers. This is combined with creative and user-friendly ideas for flower arranging, so that the ‘Flower Effect’ can be experienced.

 

Study and PR activations in France

Under the heading ‘Flora Feel’, a study is carried out in France with the help of a few scientists into the effect of flowers on personal well-being. All participants, including a group of influencers, receive fresh flowers as part of the study. For an entire week, they then report regularly on their mental and physical well-being. We actively share the results of the study with various media in order to attract editorial attention to the Flower Effect. The participating influencers also create content about this and post it on their social media channels.

 

PR activation around National Florist Day in the United Kingdom

In the United Kingdom, we are using various online and offline channels to generate awareness about the ‘Flower Effect’. We are working with florists and influencers, who are creating content about their self-care routine with flowers. We will also be interviewing a psychologist about the positive mental and physical effects of flowers according to a national survey into the self-care rituals of different generations of British consumers. In addition, we will share personal stories from people who have made a career switch to become a florist in order to foster their personal well-being. We will be launching the activations around National Florist Day on 8 June. As a partner of this initiative, we are helping to draw attention to the flower sector and celebrate its creativity.

 

Want to know more?

Feel free to contact info@bloemenbureauholland.nl

 
Gardens give men the tools to grow mental and physical strength

Plants not pressure – the new campaign from Thrive – is advocating gardens and green space as a place for men to grow their mental and physical strength. The campaign supports Men's Health Week 2024 taking place from 10-16 June. #menshealthweek #plantsNOTpressure...


Plants not pressure – the new campaign from Thrive – is advocating gardens and green space as a place for men to grow their mental and physical strength. The campaign supports Men's Health Week 2024 taking place from 10-16 June. #menshealthweek #plantsNOTpressure.

 

Studies show that gardening and time in nature can have a significant role in keeping us emotionally, psychologically and physically healthy. Thrive, the national charity promoting gardening for health and wellbeing, is encouraging men to get involved by spreading the word about green benefits and to get outside to experience the positive effects. Resources on how gardens and gardening support men’s health and wellbeing, plus activities and tips are available in Thrive’s online guide.

 

This spring, Thrive created a ‘Gardening and Men’ survey to further understand men’s relationship with gardens. 117 male respondents participated from Thrive’s Gardening Club newsletter in which:

91% said gardening helps boost their mood and

87% said gardening helps improve their physical fitness.

 

Supporting ‘Plants not pressure’, Ambassador of Thrive Mark Lane, who is a garden designer, author and TV gardening presenter says: “Studies show that gardening based interventions for people experiencing mental health problems can lead to a reduction in the symptoms of depression, stress and anxiety, and an increase in self-esteem and better mood. It’s been well documented that gardening can improve alertness and social skills as well as reduce reliance on medications and self-harming behaviour.”

 

Horticulturist, garden writer and broadcaster, Monty Don OBE VMH told Thrive: “I garden because I love the process and the result. It is an endless source of fascination and pleasure. But I also garden because it returns me to myself. It sets the world and I straight when things have gone awry. Being outside, being aware of weather and season, nurturing living plants and investing in a growing future is a powerful source of hope - and with hope, anything is possible.”

 

The mental and physical benefits of gardens and Green Care interventions are highlighted in the Mental Health Foundation report on Mental Health and Nature. Gardening was included in the ‘Be active’ advice in The Five Ways to Wellbeingevidence-based public mental health message developed by the New Economics Foundation. And, the NHS now prescribes Social and Therapeutic Horticulture (STH) to improve health.

 

Whether they’re used for gardening or projects, as a green gym or a social environment, gardens offer men a place to work it out, sweat it out, talk it out and chill out. Allotments, sheds and garden rooms, garden tools and gadgets, and fire pits and BBQs all invite men to benefit from green space.

 

Everyone has their unique stories and experiences with gardens and gardening. Gardening Club member and Horticulture student Leo channelled his creativity into a grounding gardening career. He says “Gardening full time helps to keep you fit and strong, but the physical benefits also come as a by-product of reduced tension, breathing fresh air, movement and contact with nature’s microbes…Being in touch with nature helps to put a lot of things in life into perspective. I find it very grounding and calming working in the garden in the fast-paced world we live in…For me, horticulture is best with a mixture of socialising and space.”

 

Follow ‘Plants not pressure’ for more stories from men who have benefitted from time in the garden including more from Mark Lane who speaks of his mental health challenges and how gardening helped his recovery following an accident, and Jason Williams, award winning garden designer and ambassador of Thrive, who lives with anxiety and depression and tells how gardening supports his mental health.

 

Top tips from the Get Gardening members to get men outside in green space are:

1. Make the time for it even if you’re busy.

2. Choose activities you want to do.

3. Keep things simple and don’t put pressure on yourself.

4. Pause to enjoy and appreciate your efforts.

 

Resources on how gardening can support men’s health and wellbeing, plus activities and tips are available in Thrive’s online guide at thrive.org.uk/get-gardening/supporting-mens-health-through-gardening.

 

Explore activities, guides and inspiration on how to Get Gardening for your health and wellbeing and sign up for the bi-weekly Gardening Club newsletter at thrive.org.uk/get-gardening.

 
CHA to host UK pavilion at Fruit Attraction in Madrid

The Commercial Horticultural Association (CHA) will once again organise, host and support a UK pavilion at Fruit Attraction, one of the world’s leading fruit, salad and vegetable sector events...


The Commercial Horticultural Association confirms British group stand at the event from 8 to 10 October, IFEMA in Madrid

 

 

The Commercial Horticultural Association (CHA) will once again organise, host and support a UK pavilion at Fruit Attraction, one of the world’s leading fruit, salad and vegetable sector events.

 

In 2023, the show attracted over 2,000 exhibitors across nine halls and 103,868 visitors from 145 countries.

 

“Fruit Attraction was a very strong show for our UK group last year, as we were in a prime location in a vibrant and busy hall. With stand space at a premium throughout the event, we are fortunate to be working closely with the organisers to secure the same location, which will maximise the opportunities for our exhibitors” commented CHA’s Event Manager, Lydia Stubbs.

 

The largest number of visitors to the event last year came from Europe, Italy, France, the Netherlands, Portugal, the United Kingdom and Germany. Latin America recorded the greatest growth, from countries such as Chile, Peru, Brazil, Colombia, Ecuador and Argentina. South Africa, the United States and Egypt, among others, also had a strong presence at the fair.

 

The CHA exhibitor offer includes a choice of turnkey stand options, a British-themed pavilion setting, support from the CHA team throughout and a marketing and PR package to promote the group.

 

In a new initiative, the CHA is also offering exhibitors in the British group the opportunity to take the option of a customised meetings agenda at the event. Run by How2Go, who are experienced international business development consultants, these facilitated meetings will help participants to generate additional meaningful business at the event. Members will receive a 25% discount for this valuable extra service.

 

UK companies interested in exhibiting at Fruit Attraction should contact Lydia Stubbs.

 
RHS endorses environmentally friendly watering systems from AutoPot

The Royal Horticultural Society has announced its endorsement of a wide range of gardening products from AutoPot, a supplier of plant watering systems that are both highly effective and good for the environment...


 

The Royal Horticultural Society has announced its endorsement of a wide range of gardening products from AutoPot, a supplier of plant watering systems that are both highly effective and good for the environment.

 

AutoPot designs and manufactures easy-to-use, fully automated, power-free watering systems. Gravity-fed via an elevated reservoir or water butt, AutoPot Watering Systems require no electricity, pumps, timers, computers, or running water. Instead, the AQUAvalve, an ingenious water flow control device in every AutoPot Watering System, allows plants to control their own irrigation.

 

All the RHS-endorsed AutoPot products reflect this philosophy, making resourceful, and highly effective, use of water, while also efficiently serving growing areas of almost any size.

 

For example, there’s the Easy2grow kit, and the Easy2grow Extension Kit, the latter an easy-to-use add-on that includes all the fittings required to create a custom layout that perfectly suits a growing space. Together they offer gardeners infinitely extendible, incredibly space-efficient kits that are the ideal choice for both vine crops and shrubby varieties.

 

Then there are the Tray2grow, a versatile product that offers five ways to irrigate and feed plants, and the Easy2GO Kit, which can turn any garden tray into an AutoPot Watering System, keeping potted plants automatically irrigated and fed, power-free, for weeks.

 

And that’s not all. Individual pot-and-tray modules make the 4Pot system wonderfully flexible and allow plants to be rearranged virtually at will. There’s also a 1Pot Extension Kit, which allows gardeners to effortlessly enlarge their existing AutoPot Watering System.

 

Finally, there is the AQUAbox Straight irrigation system, which is ideal for distributing water and fertiliser to narrow raised beds, large planters and allotments, while the AQUAbox Spyder is useful for large growing areas.

 

This partnership aims to leverage AutoPot's expertise in sustainable gardening solutions, in turn supporting and enhancing the RHS’s own aims, such as promoting water conservation, sustainable practices, and greater opportunities to get growing for gardeners. In fact these systems encourage and support growing not only of plants but of fresh, healthy food almost anywhere – in your garden or even in your home!

 

The products are available now at a wide range of outlets. AutoPot has a network of around 40 garden centres of mixed sizes across the UK. It also partners wholesalers operating out of multiple countries throughout Europe and worldwide.

 

The RHS logo and endorsement will be incorporated into packaging, PoS material and online over the coming months as demand from gardeners starts to ramp up ahead of the spring 2025 planting period.

 

Founded in 2001 by Jason Ralph Smith, a leading cultivation expert, with his team of skilled hydroponic and irrigation specialists, AutoPot is a market leader designed for expert growers by expert growers.

 

Continual refinement and improvement of its products mean that today AutoPot produces one of the most water-efficient and environmentally sustainable irrigation systems available worldwide. No water or fertiliser is lost by the systems which can be used to grow any crop variety, edible or ornamental, in almost any environment on earth. AutoPot Watering Systems allow people to create self-contained, indoor, semi-indoor, or outdoor green spaces even if they have no earth in which to plant. 

 

Luke Regan, Marketing Executive, AutoPot, says: “AutoPot Watering Systems were designed to water and feed plants as and when they need it, saving not only valuable time, but also water and fertiliser. This has proved to be a perfect fit not only for gardeners of all abilities but for the RHS mission to make gardening both sustainable and accessible to everyone. We’re thrilled to be endorsed by the UK’s favourite gardening charity.”

 

Cathy Snow, RHS Licensing Manager, adds: “These systems are not only good for the environment but cost-saving and highly efficient – big pluses for both gardeners and the RHS. They also support making gardening accessible to all, whether in a greenhouse or on a patio, balcony or allotment. All of which adds up to a wonderful growing and sustainability story that we are delighted to support.”

 
The best of last week's

If you missed last week's GTN Xtra, below are the most-read stories...


 
Highfield Garden World set to invest £300k to transform storage and stock control

Just as the Summer season ends, building work will begin on new storage infrastructure at Gloucestershire’s Highfield Garden World...


Just as the Summer season ends, building work will begin on new storage infrastructure at Gloucestershire’s Highfield Garden World.  The project promises to transform the way the family business can store and control stock.  Once the c.£300k build is complete, the £9m turnover independent will have quadrupled the amount of covered storage space it has on-site to 740m2, with another 100m2 of open-sided covered space adjacent. 

 

Highfield Director Tim Armstrong commented;  “Since COVID, we’ve found many of the companies supplying us work on different principles and availability of stock is simply less predictable.  With the new warehouse up and running we’ll be better able to ride out the peaks and troughs of stock availability, as well as take advantage of good Choice Marketing deals when they pop up – even for bulky items such as furniture.  We’ll also be able to pass those savings on to our customers.”

 

 

Tim continued;  “Staff will have lots of space to process stock behind the scenes rather than on the shop floor which we currently need to do – minimising disruption to the customers’ experience.   Overall, having a more efficient way of processing our stock will leave staff with more time to spend out and about talking to and helping customers.  Many of our staff and our customers have been with us for a long time and have got to know each other.  Having friendly, knowledgeable staff talking to customers is an important part of what makes Highfield so special.”

 

Planning permission for the new warehousing structure was granted this Spring.  Work is due to start in September and complete in early 2025.  Highfield will project manage the new development themselves, using local companies that they have worked well with before.

 
Perrywood Garden Centre gets expansion back on track

The expansion of Perrywood Garden Centre is back on track, after amended plans to make the development more feasible were approved...


 

The expansion of Perrywood Garden Centre is back on track, after amended plans to make the development more feasible were approved.

 

Babergh District Council granted formal permission to a revised proposal by the garden centre, allowing its expansion to be revived.

 

Hannah Powell, Perrywood’s Communications & HR Director, said: “The amended plans maintain the original footprint approved in 2022 but include a rationalised design to ensure the best value for money, an amended car park design to include an open swale drainage scheme, and it splits the works into three smaller phases. We are out to tender for the first of these phases and look forward to getting the project underway.”

 

The business had previously received the green-light in 2021, for a new garden centre building – including a restaurant and an outdoor sales area – plus a glasshouse and store.

 

However, the scheme was shelved the following year, after Perrywood deemed it was no longer financially viable in its current form, amid spiraling costs.

 

To address these issues, the firm submitted a fresh.

 
Andrew Baker appointed MD of Zest as Steve Morgan becomes Chair

Andrew Baker, the former Financial Director of timber outdoor decorative structures, garden furniture and GYO specialist Zest, has been appointed as the new Managing Director, and Steve Morgan will serve as the company Chairman...


Andrew Baker, the former Financial Director of timber outdoor decorative structures, garden furniture and GYO specialist Zest, has been appointed as the new Managing Director, and Steve Morgan will serve as the company Chairman.

 

Steve Morgan has been Zest’s MD since the company was founded in 2005 and MD of the P&A Group for 25 years.  He took over from his father, P&A’s founder Malcolm Morgan.  Andrew Baker has worked with the business for 16 years and in the last ten years has been Financial Director.  The move comes as Zest continues its vision to become the premier consumer choice for outdoor living solutions, setting ambitious growth plans while also addressing the key challenges in the industry.  

 

Zest’s range fits perfectly into the outdoor environment with its proposition of growing, cooking, dining, relaxing, and entertaining in any size of garden or outdoor space.  Steve explained, “I am completely confident in the consumer’s desire to find a more natural and sustainable way of life, utilising the benefits of the outdoors.  We have adopted a market-oriented approach and are embracing change and innovation in order to meet customer needs effectively.  This strategy has seen the Zest brand invest in consumer research and product development, a marketing and innovation centre, consumer-focused marketing including leading consumer print and online titles, consumer shows and powerful digital, social and influencer programmes.  This has been over and above its extensive marketing support for garden centres and online garden retailers.”

 

Commenting on the change of roles, Steve Morgan said, “Zest is on a journey of investment, market driving understanding and consumer brand building alongside proactive trade customer support. As we demonstrate just how successful we can be in that space, it is the perfect time for me to focus on free thinking, entrepreneurial endeavour, exploring all opportunities – including non-seasonal ones - to realise ‘the next big thing’ time and time again.  So, it’s vital that the right person is empowered to deliver on company performance and all the strategic developments we need to ensure we implement our ambitions successfully.  To that end I have been working with Andy to broaden his role over the last several years, knowing that he has the drive, interest, and commitment to deliver.”

 

Commenting on his appointment, Andrew said, “I am honoured and excited to be offered the MD role.  With my extensive experience of business finance, I have also invested time in appreciating the potential of marketing and strategic brand development as well as immersing myself in operations and all other aspects of the business.   Steve has always encouraged and provided direction, and now I am delighted to be able to build on the foundation he has created.   Especially knowing that I have his support and entrepreneurial input as Zest continues to move forward on plan.  This is all about excellence, impulsivity, and harnessing the power of innovation through customer understanding.  I am focused on key objectives, including sustainable financial growth, market orientation, and diversification.”

 

In his Zest career to date, Andrew has been a lead on over 14 years of chosen charity initiatives ensuring the company raises thousands of pounds for a range of charities.  He is a keen marathon runner, and employee health and wellbeing is a key factor for the whole company.  He explained, “Fundraising is more than raising money, it’s about fostering a community of support, understanding, and compassion. We firmly believe that spending time with others, immersing ourselves in the great outdoors and engaging in physical activity are not just hobbies but essential tools in our arsenal against the struggles of mental health.”

 
Garden centre sales poised for recovery

As the RHS Chelsea Flower Show captured the nation's attention, the Horticultural Trades Association released its Market Update for May, reflecting on the performance of garden centres in April 2024...


 

As the RHS Chelsea Flower Show captured the nation's attention, the Horticultural Trades Association released its Market Update for May, reflecting on the performance of garden centres in April 2024.

 

April 2024 proved challenging for garden centres across the UK, as the weather, along with the year-on-year comparisons reflecting an earlier Easter, meant overall garden centre sales were down -10% versus April 2023. The increase in rainfall, 1.5 times that of last year, significantly impacted footfall and outdoor gardening activities. However, the year to end of April sales were +2% vs 2023, which eliminates the Easter effect, and it is hoped that as the weather improves and spring/summer bedding comes into its own, along with the inspiration from TV coverage of Chelsea, it will reignite a passion to get back out into the garden.

 

Catering Sales: A bright spot in April’s performance was the 7% increase in catering sales compared to April 2023, with transactions up by 5%. As rainy weather deterred outdoor activities, consumers turned to garden centre cafes and restaurants for indoor leisure, highlighting the importance of diversified offerings in weather-dependent industries. 

 

Consumer Confidence: Consumer confidence rose modestly, increasing by 2 points to -19. This figure remains 14 points higher than April 2023, indicating a more optimistic consumer outlook despite challenging weather and economic conditions. Wage growth continues to outstrip the rate of inflation (which has been gradually falling over the last year) bringing a boost to household finances. 

 

Hardy Plants Sales: Hardy plant sales have declined 6% year-to-date up to the end of April compared to the same period in 2023, reflecting the overall downturn in plants and core gardening purchases due to the weather. 

Newly launched quarterly HTA & APL Business Barometer: this is to assess the state of trade for members, including business outlook, sales and profit positions, and business investments. The Q1 poll results show that on average members were -1% behind budgets in terms of sales/order book values, but -5% where they expected to be in terms of net profits. The full HTA & APL Business Barometer Q1 2024 results summary will be released to members shortly. 

 

HTA Chief Executive Fran Barnes commented: “April’s unseasonably high rainfall created tough conditions for gardening enthusiasts, resulting in a notable decrease in garden centre sales. Despite these challenges, May always offers a timely boost in inspiration, encouraging gardeners to prepare for the upcoming summer months.

 

“While garden/gardening categories suffered a decline of 14% due to the adverse weather and an earlier Easter in March, non-garden/gardening categories remained steady compared to April 2023 and even saw a 9% increase from 2022. This resilience is promising as it suggests potential for recovery as we move into the warmer months. Coupled with the flower show season from village to national level and increased media coverage on gardening at this time of year, playing a crucial role in inspiring both seasoned gardeners and newcomers, we expect to see a positive impact on garden centre sales in the coming weeks.

 

“However, we are still mindful that our sector continues to grapple with significant changes in border regulations affecting the import of plants and plant products. Since January 2021, businesses have faced increased costs and administrative burdens, further compounded by new border changes implemented in April 2024. This all impacts the sector's competitiveness and ability to invest and grow. We continue to communicate our concerns to the Government.

 

“Our market update underscores the importance of flexibility in retail strategies to adapt to changing weather patterns, consumer behaviours, and external issues. The HTA continues to support its members by providing insights and advocating for favourable conditions in the horticulture sector.” 

 
Blue Diamond scoop the Peoples Choice award at Chelsea

As the National Trust and Blue Diamond Octavia Hill Garden, designed by Anne-Marie Powell and the Blue Diamond Team, were presented with the Peoples Choice Award at Chelsea Flower show on Friday, Alan Roper spoke to GTN Xtra about winning the biggest accolade of the show...


Read GTN Xtra's interview with Alan Roper at Chelsea

As the National Trust and Blue Diamond Octavia Hill Garden, designed by Anne-Marie Powell and the Blue Diamond Team, were presented with the Peoples Choice Award at Chelsea Flower show on Friday, Alan Roper spoke to GTN Xtra about winning the biggest accolade of the show:

 

"When I turned up and saw the garden on Sunday before the show opened for the first time, having been coming to Chelsea for 20 years and just looking at the complexity and variety and the colour palette of the planting, I knew in my heart that this was a gardener’s garden and therefore it would get the People's Choice Award. I knew that on Sunday, and I'm glad that we've been validated by the people that matter, our customers, gardeners, they rightly saw this as a garden that they could relate to and be inspired by. It's been a huge journey, I remember it was two years ago when I said to National Trust, let's do a garden. It took an amount of time to persuade them to fund half of it. I wanted from the start my Blue Diamond team to be a part of the design process. And they learnt a lot under Anne-Marie Powell on that journey. So, I'll say a really big thank you all of them, and they've really enjoyed it.

 

"I think part of the journey has been enjoying the journey. It's not just about the medal. It's just being part of something that's quite special and of course, this goes back to Bridgemere Show Gardens to join our 15 other gardens, which is great that it's going back there, particularly now it's been voted People's Choice. Bernard, who manages the Bridgemere Gardens has already told me I'm going to need an extra 20 hours a week to look after it because of all the planting. He said a really good quote; "it's the only garden that you'd want to live with."

 

"I've said to the team, and there's a lot of time to go, but in three years’ time I'd like to be back to do another show garden. But this time with what they've learned of the process, this will be a Blue Diamond design garden. And I don't care if we come out with a no medal or a bronze, but it would be lovely to see if we as a team can produce a show garden. Yes. And so, I've earmarked three years’ time, I'll be 65, so that's quite a nice round number to do it. And three years gives us plenty of time to try and do justice to the main avenue. So that's the plan.

 

"The one thing I try to do is give people ownership and allow people with passion and creativity to thrive in a business. I've got a lot of great people with passion and energy. So I think with them we can really have a go and do something for three years time.

 

"Last week I think it was pretty tough for the industry, trade wise, it wasn't the brilliant week. I don't know where that came from because I thought the weather was okay after the bank holiday week when we were 30% up. I've not had any feedback from the centres regarding Chelsea feedback from customers as I've been buried in buying another garden centre. We'll be able to tell you at the end of June when it's all gone through.

 
Meadow View Stones Case Study – Planters Brookfields
GTN Xtra Promotion

The Planters Group have been longstanding stockists of Meadow View Stones decorative aggregates and paving at their Tamworth, Bretby and Garden King stores...


The Planters Group have been longstanding stockists of Meadow View Stones decorative aggregates and paving at their Tamworth, Bretby and Garden King stores.  

 

The Group, have always been accommodating in trialing Meadow Views latest innovations, in both products and merchandising, so it was a logical step for their new Centre, Brookfields at Nottingham to be the first to trial the Company’s new Themed POS. 

 

Three Themed POS displays were constructed which featured inspirational gardens that correlated products to a common theme, be it a design trend, colour theme or specific project. These inspiring graphics and stunning display gardens have resulted in increased uptake in the products directly displayed, many of which were in the higher RRP price points.  

 

Feedback from staff and customers has been very encouraging, with one customer stating “I never thought of using stepping stones to create a pathway, I am definitely going to recreate that in the spring.”    

 

Staff were equally happy with the ample space for maneuvoring pallets and were keen to praise the setup, the colorful, bright, and easy to read POS signage and the transformation it had delivered to the entrance to the Centre, which couldn’t fail to impress customers.

 

To transform your product range, sales performance and visual aspect of this category in your Centre email a member of the Meadow View Stone’s team info@meadowviewstone.co.uk

 
Handy announces its largest ever garden machinery dealer event: Handy LIVE 2024
GTN Xtra Promotion

British garden machinery company Handy will be showcasing its extensive product ranges and highlighting its support for dealers in its biggest-ever garden machinery event, Handy LIVE 2024, which will be held at the prestigious Moulton Grange Country Estate in Northamptonshire on Thursday 5th September...


 

British garden machinery company Handy will be showcasing its extensive product ranges and highlighting its support for dealers in its biggest-ever garden machinery event, Handy LIVE 2024, which will be held at the prestigious Moulton Grange Country Estate in Northamptonshire on Thursday 5th September.

 

The first event of its kind for Handy, it combines the latest expo on Handy’s garden machinery with a full day’s entertainment, whilst also providing guests with exclusive on-the-day offers and bespoke point-of-sale opportunities to help dealers/retailers maximise earning potential.

 

Handy’s brands - Webb, The Handy, Greenworks and AVA – will be on display and available for guests to get hands on with. This will include cordless, petrol, electric and hand powered lawnmowers, line trimmers, hedge trimmers, pole saws, chainsaws, blowers & vacuums, tillers, trolleys, spreaders, log splitters, pressure washers and more. In an exclusive preview, the new Webb Eco 20V Cordless Battery range will also be launched on the day. 

 

Live demonstrations from gardening experts Adam Woolcott (a Chelsea multiple award winner) and Tommy Cross (TV presenter) will run throughout the day. Plus, guests will have the chance to become target experts and try their hand at a spot of air rifle shooting and axe throwing, all set against the breathtaking backdrop of Moulton Grange Country Estate.

 

Mark Moseley, Handy’s Sales & Marketing Director, comments: “This event gives us the perfect opportunity to showcase our fantastic product range and highlight the extensive support and service we have in place to help dealers to get the most out of our products.”

 

Tickets are limited so to secure a place at Handy LIVE 2024 book your tickets at https://www.eventbrite.co.uk/e/handy-live-dealer-event-tickets-893685767187 or visit www.handys.co.uk

SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
SOLEX Afterparty | Tuesday 9 July | 1830 -2230 | Hilton Metropole | NEC, Birmingham

SOLEX Exhibition, the premier event that gathers the best and brightest of the outdoor leisure industry, has announced an Awards Ceremony & Afterparty to kick off the excitement of the summer event on the Tuesday 9 July. Marking its 16th year, SOLEX Exhibition has curated a night of celebration, networking, and a thrilling football-themed evening to coincide with the highly anticipated UEFA Euro 2024 semi-finals...


SOLEX Exhibition, the premier event that gathers the best and brightest of the outdoor leisure industry, has announced an Awards Ceremony & Afterparty to kick off the excitement of the summer event on the Tuesday 9 July. Marking its 16th year, SOLEX Exhibition has curated a night of celebration, networking, and a thrilling football-themed evening to coincide with the highly anticipated UEFA Euro 2024 semi-finals.

 

 

 

With a captivating football-themed setting, the stage will be set with tv screens and hot food, as industry players gather, attendees can look forward to not only the prestigious SOLEX Awards but also to the electric atmosphere as the evening blends business recognition with the shared love for the beautiful game.

 

Adding to the excitement, former Ex - England footballer Dion Dublin will be joining us for the event to share insights and predictions ahead of the semi-final clash, (which we hope will feature England) as well as taking part in a Q&A session. The evening begins with a Welcome Drink and Hot Buffet, leading into the hotly awaited match on the big screen. The SOLEX Awards will be presented by Dion at half time. The afterparty, will be a chance to mingle outside the usual professional environment and promises to be as thrilling as the game itself.

 

The evening won't just be about football. We will have delicious food and drink, exciting entertainment, and a chance to unwind and socialize with exhibitors and visitors. So even if you're not a fan of the beautiful game, we've got you covered.

 

Don't miss out! Add your name to the guest list today BOOK NOW

Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
Fire Food & Outdoor Living Event | Wednesday 10 July | 1800 -2000 | Hall 5 | NEC, Birmingham

Ready your grills, sharpen your knives, and stoke the fires! SOLEX Exhibition 2024 is about to welcome back the crowd-pleasing, taste-bud-teasing Fire Food and Outdoor Living Evening incorporating our BBQ Competition, which is set to light up the evening with charm and flavour...


Ready your grills, sharpen your knives, and stoke the fires! SOLEX Exhibition 2024 is about to welcome back the crowd-pleasing, taste-bud-teasing Fire Food and Outdoor Living Evening incorporating our BBQ Competition, which is set to light up the evening with charm and flavour.

 

Scheduled for Wednesday 10 July, the evening now in its second year, is the event that celebrates not only the mastery of the grill but the communal joy of al fresco dining.

 

Attendees eagerly anticipate the BBQ showdown, where teams of both exhibitors and visitors will vie for the prestigious BBQ Trophy. The stakes are high.  Each team aims to impress the judges, including industry experts with a signature dish.

 

Competition is set to heat up under the open skies outside Hall 5, be it under a radiant sun or cheering each other on beneath the shelter of gazebos, all competitors and spectators are poised to make beautiful bites of every challenge.

 

The essence of the evening is more than just the BBQ prize it embodies the thrill of the grill and the unifying spirit of good food shared.

 

Don't miss out! Add your name to the guest list today BOOK NOW