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Pedigree Wholesale appoints new managing director
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Pedigree Wholesale appoints new managing director


Gerard O'Mahony (above right) has been appointed managing director of leading pet food wholesaler, Pedigree Wholesale, allowing previous MD Steve Brown (above left) to move into the newly created position of CEO of the Pedigree Group, which includes the Just for Pets specialist retail chain.


Previously commercial director for Pedigree Wholesale, Gerard was responsible for the sales, customer services, marketing and buying teams.  


Over the past five years, the Pedigree Group has seen significant growth. With the commercial mission to be the 'wholesaler of choice for its customers, suppliers and people', the core wholesale business has continued to innovate in how it operates and serves customers. It has increased its exclusive specialist pet brand portfolio and delivered strong results by growing its overall sales and customer footprint.  


In this time the group has also entered the specialist pet retail arena with a successful Just for Pets acquisition and turnaround. Pedigree Group continues to invest in its people with a 100% growth in the workforce over the same period.


Gerard said: “This is an exciting and challenging time for Pedigree and the specialist pet market, and I'm delighted to be taking up this position. I look forward to continuing our work with customers and suppliers to maximise the commercial opportunities and benefits for all in the channel.  


“We have a great team here at Pedigree Wholesale, they've shown courage and resilience over the last 18 months. We find ourselves coming out stronger than ever, looking forward to seeing out the year positively and further developing our strategic aims in 2022 and beyond.”


Since being founded 49 years ago family-owned Pedigree Wholesale has grown and developed into one of the key players within the pet industry, offering a range of over 10,000 products servicing pet, aquatic and garden centre retailers across the UK. It won Wholesaler of the Year in the 2020 Pet Industry Federation Awards.


Steve Brown said: "I'm delighted that Gerard has agreed to move into the role of managing director. Gerard's affinity with our values and purpose alongside his commercial expertise will help guide Pedigree Wholesale into the future to benefit our people, customers, and supplier partners.  


“After spending almost 25 years very much in the detail, we now have a leadership team in place to allow me to focus my energy on the strategic direction of the group whilst continuing to lead on product and brand innovation and our store and operational expansion plans. 


“I look forward to supporting Gerard and the team through the next phase of Pedigree Wholesale's development and growth."


Gerard added: "The next three to four months will be particularly challenging for Pedigree Wholesale as we continue to serve and support our customers' needs, whilst wrestling with the challenges brought on by macro supply chain issues impacting us and the marketplace.  The team will remain focused on tackling these every day and can rest assured that the British people's love of pets remains unwavering. With more pets than ever in the market, the future looks bright for Pedigree Wholesale and our customers.”

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