Annabelle Padwick, founder of Life at No.27 and ambassador for the gardening charity Thrive, has been announced as the latest speaker at the HTA’s upcoming Marketing Forum on 17 October.

Writer and presenter, Annabelle will share her personal story detailing how learning to grow her own produce completely transformed her confidence and outlook on life, and why she is now launching a non-profit social enterprise in 2019 which aims to change the lives of people of all ages who struggle with mental health illness.

Annabelle will also explain how brand and retailer marketing has the ability to change lives and impact on sales.

The HTA Marketing Forum takes place at Horticulture House in Oxfordshire on Wednesday 17 October and is aimed at all those delivering marketing activities across the garden industry.

Other topics being covered on the day include:

• Enhancing the shopper experience
• The art of visual merchandising
• Customer counting technology
• Hozleock’s Plant a Pot Campaign
• Creating a successful vlog
• The power of print
• Media Matters
• Using promotions effectively
• Engaging an online audience
• Success with Facebook advertising
• Farplants marketing case study

For more information  on the programme and to book your place visit www.hta.org.uk/marketingforum

For updates and information about the Life at No.27 initiative visit www.lifeatno27.com