Core gardening products are at the heart of Gardman’s new ‘Trust us to Deliver’ marketing strategy, which will be rolled out at Glee this month.

Marketing director Jane Lawler says today’s shoppers are alert to offers and need good deals to tempt them to buy. “With core gardening products like seed trays, propagators, netting, plant supports, watering cans and garden tools at the heart of the retail offer, it’s important we help retailers put enticing promotions for this vital area in front of their consumers. This philosophy is at the heart of our approach,” she explained.

The purpose of the new’ ShaRRPer Pricing’ initiative is to drive up retailers’ sales volumes through lower RRPs and better deals. Gardman has cut the price of more than 500 products across all product categories and has strengthened its Sales Booster promotion, which offers retailers year-round promotional deals to a total of 275 lines.

To ensure stores have something new to offer at each visit, Gardman will introduce more than 200 new products for 2014, paying particular attention to the core categories.