Wildlife World has created a groundbreaking business and social partnership with Wildlife and Birdcare Nature Recovery CIC, based in Stoke on Trent.

Wildlife and Birdcare Nature Recovery CIC, established in 2019, is a Community Interest Company – a recognised and award winning social enterprise supporting people back into work, who through illness, age, neuro-diversity, or learning disabilities and autism, struggle to obtain paid employment.

Wildlife World Managing Director Mark Pitman said: “Social ethics and values are really important to us, so much so that we have entered into partnership with a social enterprise, that will enhance our offering to you, bring a wider range of products, and most importantly, will support people back into work who through illness, age, neuro-diversity, or learning disabilities and autism, struggle to obtain paid employment. 

“The partnership creates a strong bond between us to supply a wide range of innovative and fit-for-purpose wildlife habitats to our existing trade and retail customer bases, forge new business relationships, and aid our diversification into the expanding market for habitat restoration and the management of biodiversity and conservation projects. 

“You’ll know us as a 25-year-old award winning designer and manufacturer of wildlife habitats with a strong commitment to environmental sustainability. Our products make a significant, and on-going contribution to the survival of species across the UK, Europe and the USA.

“Combining our UK workshops in Gloucestershire and Stoke on Trent, will provide a stronger UK manufacturing base whilst supporting the work of the social enterprise, and enhance our wider supplier network, which continues to produce Fair Trade, FSC, ethical and sustainable manufacturing from the EU and overseas.  

“In partnering with the CIC, Wildlife World will support the financial and manufacturing structure of the CIC, to enable it to continue with its learner and educational programs.

“My overarching message to you, as a valued customer, is that our existing trade customer base will be unaffected by the partnership, other than to gain the fantastic opportunity of being able to access a wider range of wildlife habitats and wildlife related giftware products through your existing account.  Wildlife and Birdcare Nature Recovery CIC customer accounts will migrate over to Wildlife World in due course, and be handled by our sales and accounts team.

“We are delighted to be able to work together with Wildlife and Birdcare Nature Recovery CIC to create this partnership for good, and as a valued customer to us, you will be helping and supporting people back into work through the great work of the social enterprise. We will be able to explain in more detail how this partnership will work at GLEE 2024, where, thanks to the support of Hyve, the organisers of Glee, we now have a combined stand, to showcase newness and exciting product developments.”

Sammy Holman, CEO of Wildlife and Birdcare Nature Recovery CIC, said: “Getting the support for our CIC, its social values, and the people we support, enables us to create a stronger story around our products and the social enterprise, mission and goals to help save the crisis of nature and nurture people who have additional needs.  It means a lot to me to have Wildlife World’s support for the future”.  Being ‘Autistic’ myself I am proud to shout that from the roof tops as to me it is not a label, but it forms part of my talent as a designer, innovator and artist and provides me with the passion I have to help others to reach their goals and achieve paid employment.”