GIMA has announced the appointment of Martin Ward as its new Director, marking the beginning of an exciting new chapter for the trade body.

Martin joins the organisation with more than 20 years’ experience across the horticulture, home improvement and consumer sectors, bringing with him a strong track record in brand leadership, innovation and commercially focused growth. Over the course of his career he has held senior roles with leading industry names including Gtech, Hozelock and Westland Horticulture, most recently serving as Marketing Manager at David Austin Roses.

Known for combining strong commercial thinking with creative marketing and insight-led strategy, Martin has built a reputation for bringing brands, innovation and consumers together to drive engagement and growth – skills that will prove invaluable in his new role. As Director of GIMA, he will work closely with the association’s membership, council and industry partners to further strengthen GIMA’s position as the leading voice for garden suppliers while supporting members as the sector continues to evolve.

Talking about his appointment, Martin Ward said: “I’m delighted to be joining GIMA at such an important time for the garden industry. Suppliers are navigating significant change – from sustainability expectations and supply chain pressures to evolving retail models. GIMA plays a vital role in bringing the industry together, supporting its members and championing the supplier perspective. I’m looking forward to working closely with members and partners to strengthen that role and ensure the association continues to deliver real value to the businesses it represents.”

Martin succeeds Vicky Nuttall, who steps down after 12 years leading the organisation. During her tenure, Vicky played a central role in strengthening GIMA’s profile, expanding its events programme and delivering new initiatives designed to support members and connect suppliers with retailers – foundations that Martin will now build upon as the association moves into its next phase.

Incoming GIMA President, Craig Hall of Deco-Pak added: “Martin brings with him a wealth of industry knowledge, strong commercial insight and a deep understanding of the supplier community that sits at the heart of our membership. We’re confident he will bring fresh perspective while building on the momentum already underway at GIMA.

“Of course, he has big shoes to fill. Vicky has done an exceptional job over the past 12 years, playing a pivotal role in shaping the association and strengthening its position within the industry. Thanks to the foundations she has built, Martin is stepping into a strong organisation, and we have every confidence he will help drive GIMA forward into its next chapter.”

Martin will officially join the GIMA team in late March, working alongside the council and membership to continue developing the association’s programme of events, member services and industry initiatives.

Find out more

Businesses interested in joining GIMA are invited to contact the team on 01959 564947 or info@gima.org.uk. Full details of membership benefits can be found at www.gima.org.uk.