Leading grass seed brand Johnsons Lawn Seed will unveil a major breakthrough in seed technology at Glee (stand 8B50-C51) – revealing the solution to a lawncare problem that consumers have been craving for decades.

The much-anticipated launch is the result of over 670 individual tests carried out by DLF Seeds, the parent company of Johnsons Lawn Seed, which pumps €14 million into research and development every year.

Johnsons Lawn Seed will also take the wraps off a second development in seed technology that will help gardeners to establish a new lawn quickly, even when conditions for sowing and establishment are less than ideal.

Johnsons Lawn Seed’s consumer manager Guy Jenkins said: “These two launches will raise the bar for the lawncare sector, showcasing rock solid research and development work that has brought genuine innovation to market. The resulting two launches will help retailers to drive growth in the lawncare category while providing consumers with top-quality products, underpinned by scientific research.”