Are you making the most of retailing opportunities within your restaurant or café? Have you thought about… retailing and cross-selling within your food space?
Research shows that a visit to a café or restaurant is fast becoming one of the key reasons for visiting a garden centre.
Customers are looking for a complete experience and 'making a day of it' invariably includes time spent within your dining space.
The key is to ensure that you maximise the retail potential of this captive audience by promoting a wide range of products and encouraging impulse buys.
Consider lining the route leading to the service and seating areas with products to keep customers interested and encourage cross-selling
Think about incorporating retail displays in under-utilised areas, such as around the till space or coffee pick up areas. These are ideal spots for impulse buys
Box clever! You don't need to spend a fortune to showcase your merchandise. Smart use of product lines to create inspiring displays, such as a beautiful cake stand with mouth-watering scones or wooden crate displaying fresh vegetables ensures customers are tempted to buy from other areas of the garden centre
