Garden centres look set to benefit financially from the latest Electronic Point of Sale (EPoS) technology available to them.

EPoS experts at Easitill have developed software solutions that have been designed specifically to help retailers and growers manage their stock and increase their sales opportunities.

Managing director Rob Gardner explained: “All our software is created in-house specifically for garden centres and nurseries and it allows them to improve their efficiency, reduce errors, increase security and increase turnover and retention.

“One of the key areas where garden centres can make money from the system is by using it to record and target customers thus making marketing effort much more effective. Our EPoS system allows people to create loyalty schemes and give discounts to specific customers.”

Easitill, which is a family-run business, has assisted garden centres with their EPoS requirements since 1988.

It helps small to medium-sized garden centres and nurseries with EPoS, website, mobile and mail order solutions to improve the profitability and quality of their business operations.

Rob added: “Our systems also make the running of a garden centre much more efficient and effective. We can install a real-time set up that sends accurate product data to and from tills and master/back office as and when it happens. It can record accurate sales data using simple screen layouts, programmable touch screen keys and multiple button sets/layers.

“The simple key layout emulates a manual cash register ensuring the switch over is straightforward and the system is easy for till staff to use.”

Easitill’s EPoS system can also be integrated with the company’s existing plant database, which holds more than 20,000 plant records and descriptions, and 15,000 photographs, for garden centres to use.

Rob continued: “And that’s not all, we can integrate everything with our plant labelling design system. This allows retailers to create their own in-house labels for products.

“But perhaps the most important two aspects are how the system helps minimise errors associated with complex promotions, such as multi buys and mix and match offers, as it automatically calculates them. It also helps increase security by providing an audit trail of changes.”

For further details, please call Easitill on 01604 882030, email support@easitill.co.ukor visit www.easitill-horticultural.co.uk.