Bramblecrest return to Solex with new culinary offering
The first in-person Solex for three years saw a busy time for the Bramblecrest team. With over 60 sets of furniture on their stand, the sales team had plenty to show existing and potential new stockists over the three-day period.
New contemporary ranges such as Zurich, Vienna and Amsterdam were well received for the 2023 season. There is a clear appetite for contemporary design and our modular Vilamoura collection proved popular in addition to our classic rattan ranges – Monterey, Chedworth and Tetbury.
Stockists were impressed with Bramblecrest’s in-store POS offering which were shown on the stand including shop-in-shop concepts, product drapes and literature. They are the first brand to commit to this investment for retail partners. Bramblecrest is working with Ecologi who are planting a tree for every furniture set that they sell to trade customers. In addition, dedicated marketing support includes provision of premium lifestyle imagery and video for use on websites and printed materials.
A cooking demo area outside the show was a first for Solex. Bramblecrest demonstrated the versatility and social aspect of their firepit tables which have optional griddle plates. The chef created simple, tasty dishes which can be cooked whilst sat around the table, creating a social event in itself. Visitors to the show were impressed with the wide range of foods that can be cooked on what is essentially a highly adaptable piece of garden furniture.