This week Jenny Douthwaite, Managing Director of Primeur and President of GIMA, takes five minutes out of her busy schedule to share her thoughts about the company, the industry and her gardening experiences...

Name, job title and how long you’ve been at Primeur

Jenny Douthwaite, Managing Director, 19 years.

If you could get people to know one thing about Primeur, what would it be?

The culture at Primeur is very special and unlike any other business I have worked in. If the job needs doing, we get it done. Collaboration and teamwork are at the heart of our business values and our colleagues foster an immense sense of pride and ownership in delivering customer satisfaction.

What is your favourite bit of your job and why do you love working at Primeur?

There are so many wonderful aspects of my job that make this a difficult question to answer! Our team of dedicated and long serving colleagues make every day enjoyable at Primeur. Supporting them, both professionally and personally, to deliver exceptional service to our customers is the single most rewarding element of my role.

Primeur is much more than a place of work, it’s my family. Colleagues are friends and support is always on hand whether it be a personal issue or tough day at work.

Your Primeur top pick (fav product)?

Time to pick a favourite child! I’d have to say the Scallop Border is my favourite top pick. Whilst it has been in our range for a few years, it continues to be a best seller for all our customers and is clearly loved by the consumer. I have this in my own garden and love that I was able to install it myself without the need to nag my husband!

What does next year bring for Primeur?

As with the past few years, I am sure 2023 will bring its own challenges to us all. We remain positive and hopeful at Primeur that the many new gardening enthusiasts gained through the pandemic will remain in love with their outdoor spaces and continue to nurture them. We are committed to bringing new and exciting products that will help drive much needed growth for our customers and provide the consumer with sustainable innovation they need in their homes.

Your best/worst gardening experience?

I love a bright and cheerful garden and thanks to my wonderful mum, my pots have been a rainbow of colours this year. I am renowned in our family as the ‘plant killer’ and am mostly gifted artificial plants for special occasions so it’s a miracle they are all in full bloom still. 

Our lawn on the other hand is definitely my gardening disaster of this year. An accidental over fertilising a week before the hosepipe ban came in has resulting in a bulk purchase of new grass seed – that will not be a mistake we make again!

Get in touch

To find more about Primeur’s 2023 offering, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk