As the industry looks forward to the return of the aquatics and water gardening trade exhibition Aqua 2021, (13-14 October, Telford International Centre), one of the industry’s biggest brands, OASE, has unveiled some of the latest innovations that will be making its exhibition stand a must-attend for retailers wanting to optimise their offering for the season ahead.
With a huge array of lines to browse – from solar lights, filters, pumps, and water features, to aquariums, fish food, treatments, and the stunning biOrb range – the OASE stand will give visitors a great insight into how the market leader is developing its offering ahead of 2022, and how the latest updates will create additional value for retailers.
Andy Bond, National Sales Manager at OASE UK, said: “Exhibitions are a vital part of our marketing mix, so being back at in-person events is a welcome development; and one that allows us to showcase our latest updates to an engaged group of core retailers. Needless to say, we have not rested on our laurels during lockdown. Instead, we have been busy developing our offering, so that it includes even more solutions for aquarium and water gardeners, whilst generating profitability and brand loyalty for our retailers. We’re excited to share our new additions and range updates with the market.”
Filters & Pumps
Filters and pumps are essential tools in maintaining the look and health of any pond. OASE has already set the benchmark for these product categories, which is why the 2022 expansion of its FiltoClear and AquaOxy ranges will be music to the ears of aquatic and water gardening retailers.
At Aqua 2021, retailers will see updated versions of the FiltoClear range of pressure filters for ponds up to 30m3, which come with a clear water guarantee, thanks to the inclusion of a larger filter surface and integrated UVC clarifier. Larger designs will also be joining the AquaOxy range of quiet running pond aerators, extending their suitability to ponds in excess of 50m3.
The AquaOxy range will also benefit from new introductions to its accessory offering, with ring and bar outlets joining the line-up.
With an estimated three million new gardeners gaining their “green fingers” during lockdown (HTA Retail Monitor Report 2020) the opportunity for category growth within water features is significant. From adding decorative accents, to building quiet spaces for reflection and relaxation, water features are a great entry product into water gardening and, with OASE products, retailers can stock a brand that offers longevity and contemporary trend-led designs.
At Aqua 2021, look out for the stunning Copper OverFlow Bowls, which look just as easily at home in a sleek contemporary space as in a traditional garden. Pair with the LED lighting for a truly unique design accent offering.
The new Formal Spillway or Wall Spouts enjoy bronze and copper designs in four shapes and allow consumers to add an unexpected wall-mounted water feature to even the smallest of spaces.
For those wanting to create a waterfall feature, OASE has launched three all-new waterfall sets, which come complete with everything needed to build a striking waterfall at home.
Expanding OASE’s Pontec portfolio of solar lights will be the introduction of the PondoSolar Lily LED in a set of three. These floating plastic water lilies each feature three-LEDs, supported by a solar cell with a Ni-MH 1.2V battery, and 0.75m cable between each lily, enabling them to be suitably located in ponds.
OASE’s flagship Highline aquarium range, which features storage and a sleek, contemporary design with app-controlled lighting and all-new optiwhite glass for all aquarium sizes , has been further extended with the introduction of a 600-litre model, joining the existing line-up of 125, 175, 200, 300 and 400-litre models. These smaller volumes make Highline a much more accessible range for those users where space is at a premium or where they are making their first foray into the world of aquarium ownership. For retailers, these multiple options enable them to capture a wider pool of customers across a range of price points.
Retailers, whose customer base demands product that meets the needs of modern living, will be pleased to learn of the new Highline 300 Room Divider, launching ahead of the 2022 season. This sophisticated aquarium and storage cabinet has been designed to sit perpendicular to the wall, projecting into the room as a stylish way of dividing the space. With a black painted side panel to disguise the dry chamber, the unit is also designed to ensure that all cables and hoses are entirely invisible and do not disrupt the exterior look of the unit. This modern, timeless piece goes beyond traditional aquarium expectations, instead, offering a unique interior design twist.
Joining the Highline offering at Aqua 2021 will be the updated Styleline aquarium collection, this year, enjoying the inclusion of the new 175 model. These complete aquarium sets enjoy a lower price point, helping retailers to offer more choice to consumers.
Completing the OASE aquarium updates for 2022 is the new ScaperLine series. The pieces of art in this collection have been specifically created for aquascapers. Available in grey or black, and three sizes (75, 180 and 250 litres), the range caters for all elements of aquascaping, including quick access to tools and equipment, and virtually invisible corners to ensure uninterrupted views thanks to the mitre-cut optiwhite glass.
Helping to increase the average basket spend and with a compelling offer that keeps your customers coming back time and time again, OASE will also be using the exhibition to introduce a new line of ScaperLine accessories, including treatments and pH balanced soils (in black and brown) to aid the look and eco-system of the aquascape being created.
Fish food & accessories
Aqua 2021 will be the first time many retailers are able to get up close and personal with the new ORGANIX range of aquarium feeds. ORGANIX represents the highest quality fish food in the world; opening up a new sales opportunity for retailers, as well as capturing the interest of today’s consumers, as they look to make more sustainable choices within their homes. Made using all-natural ingredients, gently and sustainably harvested from the Alaskan coast, the new ORGANIX range is designed to provide aquarium owners with the best-possible food for their treasured aquatic animals. Fish are treated to a varied and natural menu; all of which is freshly prepared and free from artificial preservatives.
A new offering for pond fish – Dynamix Fish Food – will also join the line-up in 2022.
The iconic biOrb collection is set to enjoy some exciting updates ahead of 2022; exclusively launching at Aqua 2021.
Building on the success of its aquarium offering will be the all-new biOrb LOOP, which benefits from an elliptical shape for a truly contemporary design. Even more exciting will be the introduction of new biOrb EARTH – a completely new approach to vivariums. These fully automated vivariums are designed to take the hobby of vivarium-keeping to the next level, providing all the kit required to match the habitat to the needs of the reptiles or amphibians. All biOrb EARTH units are controlled via a mobile phone app, where users can create a fully self-controlled atmosphere with minimum effort, adjusting the light spectrum, humidity, temperature and ‘rain’ needed to allow their habitat to thrive.
biOrb AIR 30 – a smaller design within the biOrb AIR family – completes the list of exciting OASE additions launching at Aqua 2021. This fully automated terrarium makes it easy to bring nature into the home, allowing users to remotely create arid, temperate and humid environments to allow unique plants to thrive in their natural habitat; plants that would otherwise not be suitable for the home environment, due to their specialist needs.
Find out more
To see all of 2022 offering, as well as OASE’s wider aquatic and water gardening offering, including market-leading POS and merchandising support, please join the team on stand D21 at Aqua 2021.
To find out more about becoming an OASE ORGANIX retailer please call +44 (0)1256 896886, or email uksales@OASE.com.