John Ashley, who has been involved with garden industry sales and marketing since 1972 will talk about the hugely successful way in which the award winning Scotsdales Garden Centre in Cambridge target key postcodes communicating the wide range of products and services on offer and entice the customer to visit and spend money through voucher offers. 

John joined Fisons in 1972 and held Sales and Marketing Management roles during the rapid growth of gardening during the 1980s.  He then set-up the Miracle Gro business in Europe in 1989 and integrated the ICI and Levington businesses. 

Although John retired at 65, he still assists Scotts with trade relations policy and Scotsdales with their marketing strategy. John is current Chairman of the Greenfingers Charity. 

If you want to learn the secrets of Scotsdales communication successes book your place at The HTA Marketing Forum now.  GTN Xtra readers can take advantage of a special Buy One get One Free offer at: www.the-hta.org.uk/marketingforum using the code GTNXtra.