In This Issue
HTA Conference leads on the value of plants
Record volume sales of Zero In Home Flea Killers
Corby + Fellas awarded Non-Retail Service Supplier of the year at the Choice Marketing Conference & Trade Show 2023
Choice Marketing brings RocketGro on board as Associate Supplier
Dobbies opens largest-ever store at The Junction, Antrim
MorePeople win Team of the Year at FPC Fresh Awards
The AMES Companies’ gearing up for first delivery of new-for-2024 stock
Extensive peat free trials at Bransford Webbs
New Value of Plants Report sets out the role of UK environmental horticulture in growing a greener future
Winners announced for 2023 Grower of the Year Awards
Kyle wins Young Grower of the Year Award
Stan Green awarded Pearson Memorial Medal 2023
10,000 customers join garden centre's loyalty programme
Raymond Evison Clematis confirm Chelsea sponsorship
British Garden Centres host VIP Christmas launch events
CJ Wildlife and Hillier Garden Centres to help customers care for Britain’s wildlife with new retail partnership
Johnsons advises retailers to take advantage of the fake lawn backlash
Dobbies spreads Christmas cheer with real tree donations
Yorkshire Garden Centre group donates from Kindness Pot to community groups and charities
The Pot Place Garden Centre off to Ukraine again
Bestsellers Top 50 charts every week
Get your copy of GTN Xtra
HTA urges action and clarity from Government
Spear & Jackson introduces Brand Ambassador, Rekha Mistry
Keukenhof gardeners kick off 75th planting season
Six Plantipp varieties awarded at GrootGroenPlus 2023
Yorkshire Garden Centre group sponsors blogger awards
The best of last week's
Smart, Allensmore, Corby+Fellas, Leisuregrow & Langs are winning suppliers at Choice Marketing
Certikin takes control of Bermuda
Bramblecrest partners with Dormy House Hotel & Spa to launch new ‘Bramblecrest Back Garden’ Concept
The Old Railway Line Garden Centre and Three Cocks Matters Collaborate for a Colourful Spring
Charles Taylor offers Two-Seater Bench at original price
HEX Living Golf Day success at JCB Golf & Country Club
Buy your subscription to the GTN Bestsellers printed weekly newsletter
GIMA New Product Digest Autumn 2023
Situations Vacant
Bestsellers Top 50 charts every week
 

Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts...

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Bramblecrest partners with Dormy House Hotel & Spa to launch new ‘Bramblecrest Back Garden’ Concept

 

Premium garden furniture brand Bramblecrest has announced a new partnership with Dormy House, the award-winning Cotswolds rural retreat hotel & SPA.

 

The collaboration has resulted in a newly designed ‘Bramblecrest Back Garden’ concept in the lush gardens at Dormy House, connected to the Michelin rated Back Garden restaurant and MO, the chef’s table dining experience.

 

The Bramblecrest Back Garden features multiple branded zones for drinking, dining, and relaxing outdoors, showcasing a range of their popular garden furniture, including the classic style Sahara sets in the main Back Garden patio as well as the intimate Pagoda at the end of the garden. Also on display is Bramblecrest’s modern La Rochelle corner sofa and bench set with a showstopping firepit centerpiece positioned on a raised terrace platform for special cosy moments.

 

Other key design elements in the Bramblecrest Back Garden include statement outdoor mirrors, a picture-perfect wooden trellis covered in vines and an abundance of colourful potted plants for a scenic English garden experience. As a finishing touch, Bramblecrest has added a selection of their best-selling accessories including assorted scatter cushions, outdoor rugs and festoon lighting giving a homely atmosphere and inspiration for how to create a seamless indoor-outdoor living space.

 

 

Dormy House guests can also enjoy a bespoke Bramblecrest Back Garden Spritz cocktail with freshly picked herbs from the garden’s vegetable patch, as well as an exclusive discount code for future Bramblecrest furniture purchases.

 

Commenting on the partnership Charlotte Baron, Marketing Manager for Bramblecrest said: “Partnering with Dormy House is the perfect match for Bramblecrest, in terms of style and setting. Bringing together our two brands, both equally passionate about outdoor living, has allowed us to create a wonderful experience for the guests and visitors of Dormy House. We look forward to expanding the Bramblecrest Back Garden concept further, over time.”

 

 

In addition, Dormy House’s Executive General Manager, Stephen Browning, added: “We are thrilled with the outcome of the Bramblecrest Back Garden and believe this space has transformed an important part of this countryside hotel where guests really want to connect with nature and enjoy the fresh air as much as possible. Already we’ve had amazing feedback from guests, and after seeing the space in person, many have moved existing indoor restaurant bookings to sit here instead. Our Operations team have also been flooded with interest and enquiries about the furniture sets and firepit so we are confident that they will be re-creating their own Bramblecrest Back Gardens at home.” 

 

The Bramblecrest Back Garden at Dormy House is the first phase of an ongoing partnership with Farncombe, with plans in the works for additional branded collaborations.

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