In This Issue
Weekend White Out
Westland move TV ads back 3 weeks in industry first
Cold weather inspires new Hotspot idea at Altons
Garden Centre Association launches Easter laws petition
Sunday Trading Confusion Reigns
GTN Bestsellers - garden centre sales data every week
Bestsellers Top 50 charts every week
 

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Contact us with your news.  Email mike.wyatt@tgcmc.co.uk or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


Weekend White Out

What a time to get another fall of snow, the weekend before Easter...

What a time to get another fall of snow, the weekend before Easter.  As our picture from Studley Garden Centre shows the first task at many garden centres this weekend was to clear the car park of snow and then re-arrange events that were planned for the day.

What are your stories from this snow bound weekend?  Did you manage to beat the freeze?  E-mail your pictures and stories to trevor.pfeiffer@tgcmc.co.uk
 
Westland move TV ads back 3 weeks in industry first
Westland, one of the UK’s leading consumer gardening businesses, has negotiated a garden industry first in TV advertising.  Working with all the key media channels it has been agreed that Westland can delay the start of its lawn campaign due to the prolonged wintry weather - a real boost for the garden industry...
Westland, one of the UK’s leading consumer gardening businesses, has negotiated a garden industry first in TV advertising.  Working with all the key media channels it has been agreed that Westland can delay the start of its lawn campaign due to the prolonged wintry weather - a real boost for the garden industry.

The move, believed to be a garden industry first, will see Westland extend the current season by running its £1m plus TV campaign for Aftercut ‘Even-Flo’ lawn spreader from 15th April - three weeks later than initially planned, with minimal impact on audience reach and channel selection, but of significant benefit to the garden industry by effectively extending the season.

The advert will now be broadcast as part of an extended schedule that will run until the end of May.  It will be shown on all mainstream channels including ITV, Channel 4, Channel 5 and various Sky Channels including Sky Sports, Sky Atlantic and National Geographic.

Keith Nicholson, Marketing Director at Westland Horticulture says: “We identified the challenge the garden industry may face as a result of the current weather and took the unprecedented step to move our campaign to mid-April - something I believe will be a real boost to the industry during next month and May.  

“For the past few weeks we have been proactively working with our media partners to ensure we deliver the full campaign when the weather is more favourable, in turn, ensuring it has the most significant impact to the gardening sector in 2013 through increased footfall and peak sales.

“TV media is traditionally very inflexible when it comes to changing a pre-booked advertising schedule, due to programming complexity. I am therefore delighted with this outcome, which, to my knowledge, is a real first in TV advertising within our sector.  We cannot thank our partners enough for their flexibility.”

Cold weather inspires new Hotspot idea at Altons



Garden centre retailers are trying to keep sales going despite the continued cold weather and at Altons in Wickford, Leroy (Mike) has created this great new hotspot idea out in the planteria.

The signs read:  If you would like one of these Farplants Scabious please wipe the snow off, open the frost proof cover and take one... and please put money in the tin thanks.

Have your teams come up with any other inventive ways fop keeping sales going during the prolonged winter weather?  E-mail them to us: trevor.pfeiffer@tgcmc.co.uk
 

Garden Centre Association launches Easter laws petition


Members of the Garden Centre Association are launching a petition for the Easter trading laws to be relaxed and are asking garden centres to back the campaign...



Members of the Garden Centre Association are launching a petition for the Easter trading laws to be relaxed and are asking garden centres to back the campaign.
 
The GCA has put together a petition for garden centres and their customers to sign in support of centres being able to trade on Easter Sunday.
 
Peter Burks, Chairman of the GCA, explained: “We have spoken to many of our members and the majority feel strongly that they should be able to open fully on Easter Sunday.
 
“Traditionally the Easter weekend is one of the busiest gardening weekends of the year. Easter Sunday trading could be worth 25% of the total sales for the Easter week," said Pater, pictured above.
 
“Most customers don’t realise that by law retailers with 3,000 square feet of selling space cannot open on Easter Sunday and are upset that they can’t pick up essential gardening supplies. We want to change this and ensure gardeners can have four days of uninterrupted sowing and planting.”
 
Under the 1994 Sunday Trading Act, retailers with 3,000 square feet of selling space cannot open on Easter Sunday.
 
The GCA is asking for members and other garden centres to sign the petition to help get this law overturned.
 
Peter added: “We have written an official petition, which is available for any garden centres to print out and fill with signatures. If you’d like a copy, please email hello@porcupinepr.co.uk.
 
“Once we have 100,000 signatures we will be taking the petition to the Houses of Parliament and hopefully they will carefully consider our argument.”
 
Nearly every garden centre in the country is unable to open on Easter Day and the GCA says this law is costing the horticultural industry at least £10million as the Easter weekend is traditionally during the peak gardening season.
 
Peter added: “Our members want to be able to serve their customers. It is silly that a garden centre’s restaurant can be open on Easter Sunday but no other sales can be made.

“It is an age old debate that the industry has been embroiled in every year since 1994 and I really wanted to help move this along.”
 
The GCA represents nearly 200 garden centres nationwide.
 
Through sharing information and its inspection programme, the GCA helps members to achieve high standards in customer service, plant quality and reliability.
 
For further information, please call 01993 871456. Alternatively, please visit www.gca.org.uk


Sunday Trading Confusion Reigns

Following our stories in GTN Xtra, 23rd March, it's clear that there is much confusion over the Sunday Trading Laws and garden centres opening their planterias on Easter Sunday...

Following our stories in GTN Xtra, 23rd March, it's clear that there is much confusion over the Sunday Trading Laws and garden centres opening their planterias on Easter Sunday.

Ashton Hall Garden Centre in Lancaster asked for clarity from their local council.  This is the reply they received: 

"Thanks for your enquiry, I have had an in-depth look into this subject and discovered that the Sunday Trading Act 1994 at face value does permit you to open. However the legislation was supplemented by Case Law in 1998 in the form of HASKINS GARDEN CENTRES LTD V EAST DORSET DISTRICT COUNCIL. What this did was to make the whole site one premises inclusively the case

HELD: "Large shop" properly described a premises, even when closed, where there was the serving of customers in connection with the sale of goods or where there was the display of goods. Although the words "a shop which has relevant floor area" were in the present tense, the issue of whether a premises was a large shop was to be assessed in the light of the situation which had continued for a period of time and was not to be assessed only at the time when it was open. Therefore the question of whether the appellant's premises were a "large shop" was not to be assessed by reference to the lean-to which was open on 7 April 1996 but were to be assessed as the area which was usually open. Accordingly the premises were a "large shop" which the appellant had opened contrary to Sch.1 para.2(1) and para.7(1) of the Act. 

As a result of the case law and following consultation with our legal department, I am afraid that opening on Easter Sunday would be against the law as it presently stands."

Ashton Park ask: "We would like to know in light of this answer if it is ok to open our outdoor sales area or not. I see Hawley are even using their covered sales area. Is it up to local Authorities?"

Does any one else have any clearer interpretation of the Sunday Trading Laws?  Please e-mail trevor.pfeiffer@tgcmc.co.uk or use the comments link below.



Meanwhile, Coolings at Knockholt have pointed out that they will be open as normal on Easter Sunday as they are exempt from Sunday Trading regulations, and as they are only 11 miles from Hawley Garden Centre it means gardeners in South East London and North Kent have a choice of at least 2 garden centres they can visit on Easter Sunday.

 

Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts and weekly bestsellers sales tips.

The full charts which provide useful insight into product sales peaks, new trends and new link sales opportunities are published in the weekly GTN Xtra printed newsletter and on the GTN website www.gardentradenews.co.uk.

New for this year, every week we'll give sales volume comparisons with 2011 as well as 2012 to allow your teams to see variations over a three year period.

Access is by subscription only.  For £120.00 per year you and your team can have access to the most upto date gardening sales analysis that has already helped many UK garden centres increase their sales.  To subscribe call 01733 775700, or subscribe on-line here

 

or e-mail karen.pfeiffer@tgcmc.co.uk

Highlights of the GTN Garden Products Bestsellers chart for this week are here

Highlights of the GTN Veg-2-Gro Bestsellers chart for this week are here

Highlights of the GTN Growing Media Bestsellers chart for this week are here

WARNING the GTN Bestsellers Charts seriously improve the business of our subscribers.  Invest 15 minutes each week in improving your sales using the GTN Bestsellers charts and your turnover and customer satisfaction will improve too.

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