Leading garden tool manufacturer Fiskars didn't have to think too hard about who should be the face of their award-winning ranges. TV presenter, ethnobotanist and best-selling author James Wong ticked all the right boxes. 

Speaking about his new role James says: "As an ethnobotanist, you could say that I'm a geek that loves growing, so Fiskars' use of science, technology and passion in designing tools that transform gardening is the perfect partnership.

"I've been using Fiskars tools for years and frankly, the pruners are so sharp that I feel like Mr Myagi from the Karate Kid every time I use them. It's amazing to work alongside Fiskars in revolutionising UK gardening."

James, who co-presents the award-winning BBC series ‘The Great British Garden Revival', made a name for himself with TV programme ‘Grow Your Own Drugs', where he cooked up and created herbal remedies. Known for his passion to reinvent gardening, this ethobotonist's love of growing has resulted in a series of best selling books and a role as ambassador for the RHS.

Kerry Murfin, UK Marketing Director for Fiskars, says: "We are really excited to be working with James to promote the Fiskars range of award winning tools.

"From educating a nation on the fascinating science of plants, to growing cucamelons and wasabi, James injects va va voom into gardening. Since first appearing on our screens he has fired up a new generation of growers and garden lovers, and turns traditional gardeners into the garden passionista.

"With his combination of science, gardening expertise and unquestionable aesthetic appeal, Fiskars is the perfect tool of choice for this forward thinking expert."

As part of his new role James will work with Fiskars to inspire today and tomorrow's gardeners. From the traditional gardener to the converted urbanite, he will enthuse new and seasoned gardeners to get growing and show how time in the garden can be the most relaxing time of the day.

James Wong will be appearing at Fiskars events including the Garden Press Event on the 12th February, customer events and at the industry trade show Glee in September.

Follow James Wong @Botonygeek and read his blog Homegrown Revolution.