Broadcaster David Domoney and Blue Diamond Garden Centres Managing Director, Alan Roper, joined together last year to produce a brand-new television programme to be exclusively available on YouTube.
Titled “Step-by-Step Gardening with David Domoney at Blue Diamond’s Bridgemere Show Gardens”, each episode explains all aspects of garden activities in an easy-to-follow format, with the goal to engage and empower viewers to tackle and enjoy the pursuit of gardening.
With nine successful episodes already released and over three million views, this hugely popular series has become YouTube’s most-watched gardening programme series of 2025 – offering unparalleled exposure for brands in the gardening sector.
The success of this programme has already attracted leading brands across the garden industry, including Miracle-Gro, Westland, Frank P. Matthews, Taylors Bulb, Hozelock, Fothergill seeds, Regatta Clothing and Woodlodge Pots.
The show positions itself at the heart of a vibrant, inspirational gardening community with 70% of viewers watching Step-by-Step Gardening on a Smart TV demonstrating a crossover appeal from digital to traditional style broadcasting. The series is built on expertise, authenticity, and real-world horticultural practice.
Ofcom’s latest report confirms YouTube is now the UK’s second most-watched TV service. UK viewers spend over 39 minutes a day on YouTube, including over 16 minutes watching on the living-room TV and growing . The shift spans all ages: children 4–15 most often start their TV session on YouTube, 16–34s have grown YouTube-on-TV time to over 21 mins per day, and 55+ have almost doubled their time on YouTube. That’s why we’re prioritising YouTube to reach families and gardeners at scale.
Alan Roper said: “TV gardening has become too abstract, missing the practical advice which is very much needed. Historically, TV gardeners like Thrower, Hamilton and Seabrook captured this essence with practical advice. David Domoney has that same touch, whilst being an engaging personality, with a down-to-earth approach, plus with knowledge and a passion for horticulture. He is the perfect broadcaster to reinvent the step-by-step format to gardening for both new and experienced gardeners.”
The programme is co-owned by Domoney Ltd and Blue Diamond Ltd and produced by Domoney Productions. Filming takes place at Blue Diamond Garden Centres’ Bridgemere Show Gardens, itself, an RHS Partner Garden. David Domoney has over 300,000 YouTube subscribers, which has significantly accelerated the programme’s viewing figure and is expected to continue growing. Thirteen new episodes are planned over the next year, released monthly, then fortnightly in March, April, May and June.
David Domoney said: “For years the industry has yearned for a television gardening show that both educates and inspires, and, just as importantly, one that aligns with the times when customers are actively shopping for specific garden plants and products each month. It makes perfect sense for television and garden retail to come together to deliver this. I am delighted to work with Alan Roper and his team to pioneer a new garden show that offers real gardening for real people, while dovetailing inspiration with the garden industry’s calendar. The step-by-step education and motivation this series provides is already benefiting garden retailers, manufacturers, importers and growers alike.”
The next episode of Step-by-step is transmitting 27th February on YouTube.
