This week our team of judges have started the wonderful task of visiting the 100 garden centres who have been nominated for GTN’s Greatest Christmas Awards 2023.  And our sponsors have been lining up prizes of stock or hotel accommodation for the category winners.

Here are the categories for GTN’s Greatest Christmas Awards 2023

• The Greatest Christmas Houseplant Team
• The Greatest Christmas Tree and Outdoor Plant Team
• The Greatest Christmas BBQ and Outdoor Leisure Team – The Solex Sizzle
• The Greatest Christmas Wild Bird Care & Pet Team
• The Greatest Christmas Marketing Team
• The Greatest Christmas Community Event
• The Greatest Festive Gardening Gifts Team
• The Greatest Festive Retail Food Hall Team
• The Greatest Festive Garden Centre Catering Team
• The Greatest Garden Centre Christmas Video
• The Greatest Garden Centre Grotto Team
• The Greatest Group Small Garden Centre Christmas Team*
• The Greatest Group Large Garden Centre Christmas Team*
• The Greatest Small Garden Centre Christmas Team
• The Greatest Mid-Sized Garden Centre Christmas Team
• The Greatest Large Garden Centre Christmas Team

*The Group Garden Centre awards are for centres that are part of groups with 5 or more centres

Judging visits will take place during November and December with the winners being announced on The Stage at Spring Fair on Monday 5^th February 2024.

As well as the kudos and fame from winning a Greatest Christmas award, our Gold winners in each category will win prizes including stock, services or hotel accommodation from our sponsors, which at time of going to press include:

• AMES
• Garden Radio
• Glee 2024
• Kaemingk
• LeisureGrow - NOMA
• PATS 2024
• Smart Garden Products – Three Kings
• Solex 2024
• Stars for Europe
• Woodmansterne

Watch out for details of the prizes on offer in issues of GTN Xtra: www.gardentradenews.co.uk and in the next issue of GTN.

What the judges will be looking for when they visit:

As GTN's Greatest Christmas Awards firstly recognise the amazing teamwork involved in garden centre Christmas retailing excellence we asked our judges what specific things they will be looking for in each Christmas Awards category this year:

• The Greatest Christmas Houseplant Team
  • Christmas theming of the displays, link sales and plants as Christmas presents 
• The Greatest Christmas Tree and Outdoor Plant Team
  • Extending the Christmas experience out into the Planteria, not only making the sale of cut trees fun and different but what is being done to promote link sales to trees as well as plants as presents. 
• The Greatest Christmas BBQ and Outdoor Leisure Team – The Solex Sizzle
  • Effort (and success) being put to inspiring  sales of BBQ’s, firepits, furniture, arbours and leisure items normally associated with summer rather than Christmas
• The Greatest Christmas Wild Bird Care & Pet Team
  • From a gondola end of Christmas pet treats to a whole department dedicated to wild bird care or pets of all shapes and sizes. The festive feeling generated by the team, from their attitude for sales to their inspirational displays.  Who has been bold enough to include a pet or wild bird care display in the main Christmas area?
• The Greatest Christmas Marketing Team
  • On and off centre Christmas marketing activity: advertising, p.o.s. video, social media, influencer promotions. We are looking for originality, execution and sucess.
• The Greatest Christmas Community Event
  • A one off ‘launch’ or an ongoing feature – for example a zoo, woodland walk, colouring competition, cookery demonstration or a charity fundraiser that engages the community and extends the Christmas experience.
• The Greatest Festive Gardening Gifts Team
  • This is all about creating sales at this time of year through inspirational use/display/promotion of regular gardening tools and sundries items in a festive setting /department which are capturing sales to both new annd experienced gardeners.
• The Greatest Festive Retail Food Hall Team
  • Food Hall, Farm Shop or just a department in the retail area. Looking for seasonal lines, offers and services to build unit sales as well as dressing of the area. What is special to your Garden Centre offer over other food retailers?
• The Greatest Festive Garden Centre Catering Team
  • What have you done to make your restaurant or coffee shop a part of the Christmas experience? Looking for dressing of the seating area, servery, menu, special offers, link sales, promotions and of course, Festive staff!
• The Greatest Garden Centre Christmas Video
  • Simply a Christmas promotional video that creates garden centre visits and sales.
• The Greatest Garden Centre Grotto Team
  • What have the team done this season to create a really memorable and enjoyable experience.
• The Greatest Group Small Garden Centre Christmas Team*
• The Greatest Group Large Garden Centre Christmas Team*
• The Greatest Small Garden Centre Christmas Team
• The Greatest Mid-Sized Garden Centre Christmas Team
• The Greatest Large Garden Centre Christmas Team
  • For all of the overall team awards the judges are looking for happy, festive garden centre teams who can keep their Christmas retailing standards at their best throughout the Christmas sales period. 

By popular demand we have brought back Customer Voting for The Greatest Garden Centre Christmas teams, after all it is what customers think that is most important. See the details here

The first Greatest Christmas Awards Team visit the judges carried out this year was at British Garden Centres Woodthorpe, back in August.  See our gallery of pictures below: