Gardman's daffodil campaign aims to raise over £200,000 for Marie Curie
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 Every March, millions of people across the UK show their support to Marie Curie by giving a donation to wear a daffodil pin. The monies raised help fund crucial hours of nursing care for people living with any terminal illness, so families can make the most of the precious time they have left together.
Gardman, the UK's leading garden products and wild bird care supplier; has also been raising money for the charity with its three Marie Curie branded bird feeding products that launched in January 2017.
Gardman is pledging to donate 50p for every sale of its cast-iron Daffodil Bird Feeder and up to £1.50 for sales of its Wild Bird Seed Blend to the Marie Curie charity.
Hundreds of garden centres across the UK have joined forces with Gardman to support the fundraising effort with eye-catching retail displays of the stunning Daffodil Bird Feeder and engaging social media campaigns helping sales soar and products to sell out within weeks.
The Cast Iron Daffodil Bird Feeder retails at £6.99 and is sold alongside Marie Curie branded premium Wild Bird Seed Blend, ideal for garden lovers and for those who love to feed birds. The feeder is suitable for all year round feeding with universal appeal to a variety of different birds. The Wild Bird Seed Blend retails at £4.99 (1.8kg pack) and £14.99 (12.55kg pack).
The money raised through the sale of the #GardmanDaffodil will allow Marie Curie to help more people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance.
Last year, Marie Curie cared for and supported over 50,000 people affected by terminal illness across the UK.
Gardman’s Marketing Director, Gavin White, visited Marie Curie’s West Midlands hospice in Solihull last to see first-hand how the money Gardman and the UK population are raising will help the patients and their families.
“It was amazing to see this hospice and the care it provides to the patients”, Gavin commented. “The amount of volunteers they have is phenomenal, particularly in the gardens, where over 20 volunteers work on making these areas into serene havens where patients and families can go to enjoy time together.”
As well as their donations to Marie Curie through the sale of daffodil bird feeders and bird feed, Gardman donated 150 daffodil feeders to all nine Marie Curie hospices around the country, so they could add a touch of spring colour to their gardens, and introduce the joy of bird feeding into their daily routine.
Gardman also donated a bird care feeding kit to the charity’s West Midlands hospice – which included a mix of daffodil bird feeders, bird feed, bird baths and nest boxes for all the staff, patients and their families to enjoy.
Gavin said: “The hospices were thrilled with these surprise deliveries, particularly the volunteer gardeners, who willfully spend their time designing and maintaining the beautiful gardens.”
Barbara Barker, who’s been a volunteer gardener for Marie Curie at their West Midlands Hospice for the past 25 years commented, “We believe that the patients, their families and friends benefit greatly from our special garden which gives them a peaceful and different environment in which to spend time with their loved ones.
"It provides a private place for visitors to take a few minutes to reflect or relax before returning to their friend or family. It also benefits the nurses, staff, bereavement counsellors and the Chaplain to have a quiet space for intimate conversations.
"We get amazing feedback on how the gardens have helped them and thanks to Gardman's bird feeding products; we will hopefully attract more birds to the gardens and subsequently bring further joy to everyone here at the Hospice.”
Gardman Daffodil Bird Feeders are on sale in garden centres across the country, with 50p from each sale being donated to the charity.
A list of stockists and more information about the campaign can be found at www.gardmandaffodil.co.uk.
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