Woodlodge, the UK’s leading supplier of pots and containers, has announced a major expansion of its garden decoration range with the acquisition of Adobe Wholesale and The Garden Foundry, allowing the company to significantly increase its offering of eye-catching, on-trend outdoor lifestyle décor.
Woodlodge, which has been supplying the garden trade since 1987 and distributes products to more than 2,000 garden centres and retail outlets nationwide, says the acquisitions reinforce its commitment to helping retailers expand the buoyant garden decoration category, while growing the company’s presence within the UK garden centre market.
Adobe Wholesale, which has been trading for 15 years, specialises in sourcing novel and unique products that offer maximum potential to help retailers generate sales. Its product line-up as well as garden decoration, includes mirrors, ambient lighting, outdoor clocks, accessories for birds, garden stakes and cast iron accessories. The Garden Foundry prides itself on offering exclusive and unique designs of garden décor items, comprising traditional, contemporary and novelty lines, designed with the highest level of appeal to drive impulse sales.
Martin Kingston, who was instrumental in setting up both businesses, will join the Woodlodge team as Product Development Manager, as part of the acquisition. Martin will work closely alongside Tara Truman, who recently joined Woodlodge as Category Development Manager. Tara brings with her a wealth of experience from her previous sales positions at Briers and Smart Garden and will be responsible for bringing the new brands, ranges and merchandising solutions together for Woodlodge’s 2021 catalogue.
Michael Wooldridge, Managing Director at Woodlodge, said: “The garden décor ranges of Adobe Wholesale and The Garden Foundry have a strong alignment with Woodlodge’s core values of quality and innovative design, making both brands a superb match. We already offer garden décor in our 2020 catalogue, a collection that’s renowned for bringing fun into the garden with endearing pottery pieces and stoneware characters designed to put a smile on everyone’s face, but garden decoration is a growing market and these acquisitions demonstrate Woodlodge’s commitment to helping retailers maximise the potential of this expanding category which has witnessed strong levels of growth in recent seasons.”
Discussing why the time is right to ramp-up its garden décor offering, Michael added: “Demand for garden decoration is being driven by the trend for consumers regarding the outdoors as an extension of the style within their homes. It has been well documented that more people have taken up gardening this year as a result of the Covid-19 lockdown, and garden enhancement is a high priority on consumers’ agendas. By welcoming Adobe Wholesale and The Garden Foundry into the Woodlodge family, we will be ideally positioned to offer a vastly expanded portfolio of top-quality garden decorations that tap into the latest lifestyle fashions and tick all the boxes for innovation and novelty appeal.”
Woodlodge plans to unveil its new range to the garden market by launching it in September in their showroom, with stock being available for retailers from early 2021.
To find out more about Woodlodge’s acquisition of Adobe Wholesale and The Garden Foundry, or for more information about the company’s market-leading product offering, visit www.woodlodge.co.uk