Westland’s quirky TV ad for Peckish bird food will reach millions of consumers from Monday (7 January), when it is due to be screened across ITV, Channel 5 and Sky.

The ad, featuring the voice of comedian Matt Lucas, shows two CGI-animated birds queuing with hundreds of others eager to sample Peckish Complete 5-in-1 bird feed mix.

Rachael Dickinson, senior brand manager at Westland, said the commercial produced a great response from consumers after its initial screening early last year.  “The characters became a huge hit and we saw Peckish products flying off the shelves," she said.

Peckish Complete 5 in 1 is designed to offer consumers an easy choice when feeding garden birds.  The mix attracts up to 16 species and contains Calvita, a nutritional supplement.  The 2kg pack has an easy-to-pour spout.

The Peckish brand has been supported in 2012/13 by a £1m campaign targeting more than 17 million consumers. 

You can view the TV ad at www.peckishbirdfood.com or on YouTube (www.youtube.com/watch?v=T11ZIukqQ40)