Next Thursday will see the launch of Fiskars' third TV campaign for the successful Weed Puller, a tool that effortlessly removes weeds.
According to market information provider GfK, the hoes and weed puller category has seen 6% growth in value terms during January-June 2012 in the UK, largely due to the Fiskars Weed Puller. Fiskars has taken almost 55% market share of this growth category in value terms and is the only brand growing in the segment.
The 2013 offer to trade includes the Telescopic Weed Puller, an introduction certain to increase customer pulling power for UK stockists.
The latest TV campaign, and supportive online and print advertising, will run over the core gardening season from Easter until end of May, reaching over half of the UK adult population and highlighting both innovation and the green aspects of the Weed Puller. .
Mikko Mannihan, Marketing Manager of Fiskars UK Ltd, says: “The Fiskars Weed puller is an important product in the Fiskars garden tools offering. Not only is it a category created and developed by us in the UK but also one with constant growth year after year.
"Therefore we’re undertaking another great TV and marketing campaign for the third year in a row. We are the only supplier to support this growth area with such innovation and marketing support that will increase customer awareness of sustainable methods of weed removal and the range of innovative gardening tools offered by Fiskars.
"Throughout this year we will continue to support retailers with increased brand awareness amongst the UK population, active communication, improved merchandising, packaging and distribution.”
