The HTA’s Andrew Maxted has left the organisation after nine years in commercial and marketing roles, following a restructuring.

The HTA said the move was part of an ongoing commitment to provide an efficient and cost effective service to members. PR and market Information functions now fall under the business development department headed by Tim Briercliffe and the National Garden Gift Voucher operation falls under the finance and administration function, headed by Paul Basham.

Mr Maxted said working with HTA and its members in such a dynamic industry had been “an absolute privilege”.

“The garden industry is one of the most dynamic  I know,” he added “and it has been a pleasure to meet so many inspirational and entrepreneurial people over the past nine years.”

He said the drive over the past 18 months to refocus the association’s marketing activities had been challenging and rewarding. “I am looking forward to a short rest before seeking new opportunities to put my skills and experience to good use.”

HTA director general Carol Paris said: “2012 was a very difficult year for all of the horticultural industry and it is important that we restructure to keep pace with the changing environment. I have enjoyed working with Andrew Maxted and thank him for his contribution over the past 9 years. I am confident that our new focus and structure will enable us to exceed the expectations of our members and provide them with the support that they need to develop their businesses in these challenging times.”

From 4 March the HTA office will be open for longer each day – 8.30am to 5.30pm – to give members greater access to the association’s resources.