Evergreen Garden Care, which encompasses Miracle-Gro®, Levington, Roundup and Tomorite brands, has appointed David Domoney as its brand ambassador.

The partnership will see David produce a wide range of content, including insightful blogs, videos and promotion of a variety of gardening activities, including growing in any space, supporting the environment and gardening for health and wellbeing.

MD Mark Portman says David and Evergreen share a mutual desire to drive participation in gardening through de-mystifying it, making it accessible and easy for all to achieve successful results, as well as highlighting the health and wellbeing benefits. “With David’s wealth of expertise and role as a key influencer with the British public alongside Evergreen’s high-quality garden care products, we know this is a winning partnership,” he added.

As part of his role, Domoney will help launch the company’s leading 2020 initiatives, which include Miracle-Gro Performance Organics, which Evergreen claims is the first 100% organic range of plant food, lawn food and compost range that performs as well as synthetic products.

David Domoney said: “Over the year I will be motivating the nation to experience the love of the garden and the many positive things it can do to make us happier and healthier.”