In This Issue
spoga+gafa 2021 is postponed to August
All sales up by 93%, plant sales up by 170%
Christmas & Gift 2021 cancelled
PATS Sandown is cancelled
SOLEX 2021 CANCELLED
Heaven Sends welcomes buyers to showroom to view new Christmas Collection
Scottish businesses and key personalities unite in call for garden centres to be re-opened
Happy sowing, happy growing, happy days!
Garden centre set to reopen in Northern Ireland
More events confirmed for Garden Re-Leaf Day 2021
Plants sales at the double
SylvaGrow Farmyard 100% Peat Free wins New Product Award
Turbo charged gardening as February breaks all records
Garden centre food hall and farm shop sales stay positive in January
Engaging 3 million new gardeners and being kind to our planet: key themes at the 2021 Virtual Garden Press Event
What Lies Ahead for 2021? - GTN's February Issue On-Line Now
Evergreen Garden Care partners with PlantSnap to make plant identification and care as simple as snap and grow!
UK’s first ‘Home of Gardening Science’ to open on June 24
Luxury, complete houseplant care solution launched
How the pandemic changed the way customers shop at their favourite garden centre
Tong supports Kirklees School with role play setting
New BBC Gardeners’ World Spring Fair
Altons BBQ World, Aylett Nurseries, Barton Grange, Baytree, Busy Bee, Groves, Pengelly, Pughs, The Old Railway Line and Squires Badshot Lea are the winners of GTN's Greatest Christmas Awards
Christmas Future Trends at Glee's Festive Focus Day
Get your own copy of GTN Xtra
Are New Gardeners the key to gardening sales increases?
Frank P Matthews Delivers Over 4000 Japanese Flowering Cherry Trees
The natural way to protect Box plants
Double bubble for Growing Media
Highest weekly turnover in ten years at Royal Flora Holland
68% turaround for Veg-2-Gro sales in February
She Grows Veg launches first book to promote “beautiful and bountiful” growing
HTA reacts to Chancellor's budget
The best of last week's
February sales - 37% above average - Gardening is Essential!
Hillier Nurseries bidding farewell to 2021 Chelsea Flower Show
Dobbies reports 51% increase in sales
Half term sales set course for a record February
Going from strength to strength
Why choose Meadow View Stone?
Hayes Garden World launches online Grow Your Own range
Bents introduces new virtual shopping service
The GIMA Awards are back!
Get your own copy of GTN Xtra
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
British Garden Centres open their 58th centre at Thatcham
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Natures Menu celebrates 40th anniversary
Pawfect Foods launches Nature’s Feast
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

Sponsored by:


Evergreen Garden Care partners with PlantSnap to make plant identification and care as simple as snap and grow!

 

Evergreen Garden Care has partnered with AI-powered plant identification app, PlantSnap, to help educate and retain new gardeners in the category. 
 
From 1st March, Evergreen Garden Care will be teaming up with the market leading app to bring consumers garden advice with the click of a button. Before the partnership, PlantSnap  has always enabled consumers to take a picture of a plant for quick identification, but now with the help of the gardening experts at Evergreen Garden Care, users will be able to access bespoke garden care guides for more than 500 plants. 
 
The garden care guides will equip users with the knowledge of not just what they are growing, but how to grow them. Key information will include how much light the plant needs, how often to water and feed it, in addition to the best products to help it thrive. 
 
This move from Evergreen Garden Care aims to push the garden care industry further into the tech market, reaching younger gardeners and providing an accessible platform to demystify gardening and plant care. The app allows users to snap a plant in a shop or out in nature and recommends the best products to buy to care for it at the same time. The development is in line with the company’s wider development of its POS that aims to make it easier for gardeners to navigate the sector and find the products that are suited to their needs. 
 
With 2.7m new gardeners entering the category during the national lockdown, the garden care category grew by 13% YOY[1]. Now that the work from home order is still in place until the early summer, Evergreen Garden Care is announcing its partnership as part of its focus on retaining these new gardeners and supporting them on their growing journey.
 
The global launch of the partnership starts today, 1st March, with updates, new content and features going live throughout April including translations for other countries. The launch will be supported digitally through the Evergreen Garden Care social channels, across all markets, and encouraged in-store by representatives, in addition to PR activity. 
 
PlantSnap is available to download on the App Store or Google Play. 
 
Speaking on behalf of Evergreen Garden Care, Ann-Marie O’Riordan, Group Product & Innovation Director, explained:
 
“At Miracle-Gro we believe in the beauty of a green space - or oasis - whether it’s a garden, a balcony or potted plants indoors, and we want to inspire anyone, anywhere to be able easily to create and maintain their own.
 
The gardening world has massively benefited from technological inventions and PlantSnap is a brilliant example of it. PlantSnap enables millions of people to learn and improve their gardening skills, alongside helping them connect with green spaces and nature, from a click of a button, thanks to their phone or tablet. Millions of new gardeners have started to garden during the pandemic and are turning to digital to help them with their gardening projects. Miracle-Gro (Fertiligene, Substral) are in a brilliant position to help these gardeners with our friendly advice about all things growing and we want to make it super accessible to everyone from beginners to experts.
 
We are thrilled to be working with PlantSnap, with their digital technology, combined with our plant care advice and market leading products, we can inspire people to garden and support them in their growing journey”.
 
Eric Ralls, PlantSnap Inc. Founder and President said:
 
“My goal for PlantSnap is to help all people around the world rediscover the beauty and wonder of nature. PlantSnap makes it fun to engage with and appreciate the incredible plant kingdom, which makes all life on Earth possible.
 
Our unique, exciting partnership with Evergreen will further PlantSnap's vision to make plant identification and plant care simple, accessible, and enjoyable for everyone.  Evergreen's commitment to helping plant lovers care for their plants is unparalleled.  Plants truly are for everyone, but not all plants require the same care.  
 
This partnership between Evergreen and PlantSnap will help plant lovers properly identify and care for the world around them while helping sustain it.”
 
 
To find out more, visit www.evergreentrade.com

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*