Love Your Plot announces Kettler as sponsor of Al Fresco Fortnight
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Al Fresco Fortnight, the flagship event for the ‘Love Your Plot’ campaign, has announced a headline sponsor for 2017.
Kettler, renowned for its quality ranges of garden furniture and BBQs, is using the campaign to support its range of mesh furniture. Made using the finest materials, all items in the ranges can be mixed and matched to suit an individual’s requirements.
Kicking off on Father’s Day, Sunday 18th June, the event aims to get as many people as possible to eat and socialise outside at least once over the two-week period, weather permitting!
The horticulture and leisure and outdoor furniture industries are being asked to embrace this exciting event by promoting it in-store, online and through social media channels to maximise sales opportunities.
There will be a raft of content directly targeted at consumers which will be shared online and through media outlets with the aim of getting people outdoors to enjoy their outside spaces.
Keith Nicholson, Chair of the Gardening Industry Marketing Board and Marketing Director for Westland Horticulture, said: “The 2017 campaign is set to be bigger and better than last year and we are delighted that Kettler has come on board as the event sponsor.
"This is a fantastic opportunity for the whole of the industry to really push outdoor entertaining and living. From barbecue companies to outdoor furniture to plant growers, it really is relevant to everyone and is the highlight of the Love Your Plot campaign.”
Laura Ravenhill, Marketing Manager at Kettler, commented: “Al Fresco Fortnight is a fantastic opportunity for us to get more involved with the Love your Plot campaign and really focus in on our garden furniture.
"The event is all about socialising and entertaining outside so it made sense for us to sponsor this element of the campaign.”
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