Keter rolls out garden centre shed trial
|
Keter UK has set up a series of trials with garden centres to test its new range of sheds in store.
The trial marks the start of company’s relationship with the garden centre market, and the team has carefully selected two shed ranges which they believe will have the widest appeal to garden centre customers.
The Oakland and Fusion sheds both feature a wood textured finish and the Oakland can be painted, each is backed by a lifetime warranty and maintenance free.
An innovative point of sale unit has been manufactured which displays a model from the two ranges back to back with information and brochures incorporated within the display.
Speaking about the trial, marketing director, Kerry Murfin said; “Very few garden centres offer alternatives to wooden sheds, the two ranges we have selected present viable alternatives without comprising on style. We are focusing our efforts to ensure we give these retailers the tools and support they need to fulfil this need.
“We know that space is tight in garden centres and wanted to create a display that takes up minimal space whilst showing customers the quality and benefits of our products. We have a team installing the units and staff to train and advice managers and staff at each centre.”
Keter is managing the delivery of the sheds to customers who simply choose the size and model they want and pay at the till.
For trade enquiries call 0121 506 0006 or email enquiries@keter.com.
|
|