Poplars head Tour de France PR peloton...
With the Tour De France coming to Britain in July, Poplars Garden Centre in Bedfordshire is out to make the most of the torrent of publicity the event will generate.
“We thought we would have a bit of fun with some themed end cap displays,” said general manager Alastair Jackson. “The displays represent seven of the nationalities involved – Great Britain, Italy, France, The Netherlands, Spain, Australia and USA. The metal bicycle planters are from Kaemingk and all the other associated items are from stock.” The Tour is a great opportunity for retail theatre, so send us details and pictures of YOUR Tour de France displays for future editions of GTN Xtra. Email to: trevor.pfeiffer@tgcmc.co.uk
|