The 19-centre Notcutts chain is set to re-launch its online presence with a newly designed e-commerce website.

They say Notcutts.co.uk will have a ‘home grown’ look and feel, and will aim to open up the brand’s quality offering and horticultural expertise to a national audience.

The old website closed at the end of 2012. The relaunched offering will have a greatly extended range of products. “Stylistically, the site is clean and crisp, yet carries as much charismatic charm as the centres themselves,” the company say. Incorporating hand-written chalk boards, gardener’s notes and wildlife sketchings, the site offers “what feels like a personalised shopping experience, maintaining the intimate characteristics of an independent garden centre”. It will  offer Free Delivery on all orders over £30.

A giveaway of 50 gift hampers worth £30 will mark the site re-launch.

Notcutts marketing director Minnie Moll said launching the origional e-commerce platform in 2010 was the first step towards reaching a national audience. “Our new improved website is all about improving the customer experience, and making it as easy and enjoyable as possible to shop with us online. We know how much our customers value our expertise, so we have really worked to deliver everything our customers love about Notcutts, online,”