A bew study by bankers Santander reveals that almost a third of supermarket shoppers regularly buy gardening products with their groceries.
Santander say eight million shoppers (16 per cent) claim they are now using supermarkets as ‘one-stop shops’ by purchasing all their non-food items as well as food products there.
Around 98 per cent of people now purchase at least some non-food items such as clothes or electronics from their local supermarket, either for convenience or to take advantage of competitive prices and loyalty rewards.
Regular gardening and DIY purchases at supermarkets were cited by 32 per cent.
Alan Mathewson, CEO of Santander Cards, said: “While independent retailers continue to offer a more traditional high street experience, competitive pricing and generous rewards mean many consumers are looking to consolidate their purchasing habits under just one roof.”
