British Garden Centres group has taken exclusive sponsorship of the national Christmas campaign Illumination Street for a second year.
The campaign motivates people to brighten up their front gardens with the spirit of Christmas usinglights, plants and community spirit and co-incides with National Illumination Street Week from from 6-12t December.
Launched by Broadcaster David Domoney and backed by the Daily Express, Illumination Street enjoys hundreds of entries from all over the nation, in all shapes and sizes, some for fun and others for charity. Illumination Street entrants have raised more than £200,000 for various charities – and the prize money assisted them in reaching their targets.
Illumination Street will be launched from 1 Novem ber, when the public will be able to start entering their displays. Camopaign publicity has included TV, national newspaper coverage, TV news, online blogs, advice, and a full package of social media platforms to encourage the nation outdoors and to engage with their communities.
David Domoney, the campaign’s founder, said: “Illumination Street is a campaign that encourages, recognises and rewards the incredible efforts that homeowners and communities go to lighting up their homes and streets for Christmas. The Illumination Street national campaign, now in its third year, gives free advice and support to the nation to brighten up their front gardens, streets, and homes to spread the festive cheer that is much needed after the tough year we have all had. So many of the Christmas displays aim to raise money for charities that are close to their communities’ hearts, which adds even more magic to this time of the year, and we want to help promote and support their masterpieces by showing the nation their hard work. This is why there is also an Illumination Street Competition – to find the best of the best. A good way to get started is to go on a trip to your local garden centre, which are the best ports of call for advice when creating a spectacular Christmas display in your home and garden, they will give you good free advice on many aspects of outdoor illumination.”
Boyd Douglas-Davies, director of the British Garden Centre Group, said “We are incredibly excited to support Illumination Street for the second year running. The campaign brings so much joy to our streets, with support from all over the country for creative displays that inject that festive feeling. The transformations are heart-warming and continue to lift our spirits after a tumultuous couple of years. Many raise money for good causes and I am really looking forward to seeing this year’s displays.”
Prizes totalling £5,000 in British Garden Centre vouchers will be split across the following categories:
- Best Front Garden Large Outdoor Display
- Best Front Garden Small Outdoor Display
- Best Community Display
- Best Children’s Display
- Best Front Door Wreath Display:
- Online Best Front Door Display:
Information: click here
