The Mr Fothergill's Group will be attending two trade shows early in 2015, both for the first time.

While the company has attended trade events from Europe to China and has products on sale in many countries round the world, their appearance at IPM Essen in Germany (27 to 30 January) is a first. The stand will be staffed by members of its export and UK retail sales teams, reflecting the show's importance to buyers both from abroad and the UK.

From 1 to 5 February, Mr Fothergill's will be making its début at Spring Fair at the NEC Birmingham, where it will showcase its recently launched gift and impulse lines. The selection includes GroBox and GroMats, plus other kits under the Garden Time sub-brand, and a partnership range with the RSPB. Also on display will be the Sarah Raven, Microgreens and Little Gardeners products from sister-brand Johnsons.

The company's commercial director Tim Jeffries said Spring Fair was an ideal platform to speak to traditional stockists and a wider audience that did not list mainstream seed ranges.