SnowTime part of Trans-Continental Group, understand the paradox of the Christmas industry; while it is nothing if not traditional, it requires a commitment to product development in order to generate sales. SnowTime is well-seasoned to this task; being the first to introduce the fibre-optic Christmas tree to the market in 1997, the most successful Christmas product launch of all time, and since have continued to lead the way.

For 2015, retailers can look forward to SnowTime’s ‘QuickLight’ technology; pre-lit hinged trees that no longer require a wiring connection between tree sections. Quite simply, electrical connections are made and the tree lights instantaneously when the central pole is slotted together. It’s a perfect solution for those customers who don’t want to sacrifice style over convenience. SnowTime’s ‘QuickLight’ technology offers two great looking artificial trees with the added advantage of reduced assembly: The luxury Manitoba Spruce; a slim conical-shaped tree with densely packed branches and the premium Ashley Fir; with moulded PE outer branches that look and feel like the real thing.

SnowTime’s ‘Colour-Switch’ outdoor LED light strings mean that customers will no longer have to choose between white lights or multi-coloured variants. Additionally being multi-function, these innovative light strings have 5 lighting effects including static, opening up an array of display effects. Available in two lengths with 100 or 200 bulbs, both have a handy 10m lead wire and are packaged in SnowTime’s unmistakeable packaging.