Yorkshire Garden Centres customers will now have their choice of the very best Henry Bell Wild Bird Care products as the brand becomes a leading category supplier for the Bradford-based business, which operates six garden centres across North and West Yorkshire.

A comprehensive range of Henry Bell Wild Bird Care feeds, hardware and accessories will be available at each of the company’s independent garden centres in Tong, Tingley, Otley and Bingley, along with the York and Scarborough operations it acquired in February this year.

Yorkshire Garden Centres is a new member of the Tillington Group, which is served by Henry Bell as part of an exciting 12-month primary supplier contract for a fourth consecutive year.

Plans are currently under way to merchandise the centres, with members of the Henry Bell team working to roll out an attractive and effective shopping environment for customers.

“We are delighted to supply Yorkshire Garden Centres with our vibrant and extensive range of products,” said Henry Bell Wild Bird Care Commercial Director Tony Clare. “We have some tremendous new additions, innovations and premium quality feeds to showcase in-store, and we are confident that they will prove incredibly popular with both centre staff and consumers.”

Phil Hemmings, Yorkshire Garden Centres Garden Sundries & Christmas Buyer added: “We are looking forward to stocking the Henry Bell Wild Bird Care collection and can’t wait for the merchandising re-lays to be completed. Henry Bell is a great brand with products that deliver on both quality and value, and we are confident that they are going to prove extremely popular with our customer base.”