Provider of wild bird care products, Gardman, is bringing ShaRRPer Pricing and SMA*RTER Merchandising to its No Mess Seed Mixes to help its retail partners drive up sales. 

The deals start with the price of the 12.75Kg bag being cut by almost 30% to £12.99 and the introduction of new point of sale materials.  

“Our experience shows that when retailers pass on our ShaRRPer Prices to their customers they see sales and profits rise,” explained Duncan Ross, Sales Director at Gardman. 

“Sales of bird food are likely to be increasing now the cold is really beginning to set in and those that capitalise on the potential of these great deals are likely to reap the rewards.”

The No Mess Seed Mixes are perfect for gardeners who want to feed wild birds during the tough winter months when food is likely to be scarce but do not want messy husks being left behind.   

“As well as giving our retail partners some compelling deals we have introduced a new recipe to our No Mess Seed Mix this season,” explained Sarah Downing, Marketing Manager at Gardman. 

“Each pack contains wholly edible and nutritious ingredients including sunflower hearts, peanut bites, crushed wheat, oats and red dari; the birds get a feast and gardeners have no mess to clear up.”

Gardman’s No Mess Seed Mix can be used in seed feeders, on bird tables and ground feeding.