In This Issue
Crowders Garden Centre to get name change…could it be Wolds View, Banovallum or Horncastle?
Owner of Ingatestone Garden Centre reveals why he closed
Martin Breddy to take over as MD of Squires Garden Centres
Leading trends discovered at this week's Spring Fair
Welcome progress on Sunday Trading, says HTA
‘Early spring’ sparks outside furniture sales
Bumper year of hand-outs from GCA Trust
Terra Firma Vice Chairman attends Wyevale Garden Centres' Spring Show
Repetition and education drives add-on sales at Sunshine
Haskins Garden Centres improves communication and customer service with Quail Digital Wireless Headsets
Love the Plot You’ve Got Masterclasses are an instant hit
Five lbs lost, more £'s gained for Greenfingers
Flying start for Groen-Direkt in The Netherlands
Key buyers from Dubai, the US, France, Spain and Finland to source UK garden and pet products at Gardenex event
The Greatest Awards go back on tour in 2016
Assistant Shop Manager
Plant Area Manager (Full time, including alternate weekends)
Assistant Garden Centre Manager
Bedding Department Head (Full time, including alternate weekends)
Garden Centre Shop Manager
Horticultural Content Team Leader \ Essex
Plant Area Sales Assistant (Full time, including alternate weekends)
Plantarea Manager / Supervisory / Berkshire
Get your own copy of GTN Xtra
Drugged-up thief rams car in garden centre escape
Signs that garden product sales are starting to pick up
Veg seed packet sales on the up in garden centres
Growing media sales still ahead of the game
T&M's Buddleja ‘Buzz Indigo’ crowned king
Kent & Stowe and Flopro to showcase new ranges
FleishmanHillard Fishburn wins brand work for Gardena
Extra Floralis Boskoop next week
The Mayor of Dorchester to open Poundbury Gardens’ 10-year celebrations
EU Plant Health Rapporteur to speak at HTA Plant Health Conference
Hillier to launch major new charity plant introduction at Chelsea Flower Show
Kent garden centre business for sale
GIMA Awards return to Celtic Manor Resort
Pictures from The Greatest Christmas Gold-winning Teams
Brookside Garden Centre
Haskins West End
Hillmount Garden Centre
Mains of Drum
Premier Decorations
Bents and Le Friquet
The Greatest Christmas Display winners
Silverbirch (Small Garden Centre Gold)
Old Railway Line (Mid-sized Garden Centre Gold)
Barton Grange (Large Garden Centre Gold)
Le Friquet (Group Garden Centre Gold)
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Garsons sets new standard in garden centre catering
BBC Radio 4’s Gardeners’ Question Time to be broadcast from The Edible Garden Show
BBQ supplier predicts record sales this summer
Competition hots up at Casual Dining 2016
Situations Vacant
Assistant Shop Manager
Competitive salary
 
Read more»
Plant Area Manager (Full time, including alternate weekends)
West Horsley KT24 6AR
 
Read more»
Assistant Garden Centre Manager
Salary: £23,000 - £25,000
Read more»
Bedding Department Head (Full time, including alternate weekends)
West Horsley KT24 6AR
 
Read more»
Garden Centre Shop Manager
Salary: £20,000 - £26,000
Read more»
Horticultural Content Team Leader \ Essex
Salary: Dependent on experience
Read more»
Plant Area Sales Assistant (Full time, including alternate weekends)
Twickenham TW2 5PA
 
Read more»
Plantarea Manager / Supervisory / Berkshire
Salary: Dependent on experience
Read more»
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
Horticultural Content Team Leader \ Essex
Salary: Dependent on experience


Horticultural Content Team Leader \ Essex (ref:DS8007)

Location: Essex
Salary: Dependent on experience
Date: 25 Jan
Job Type: Full-Time
Duration: Permanent


The role

To provide horticultural leadership to the team. In particular copywriting and picture management for all our content creation activities, and in so doing creating and sustaining a position of leadership within our markets. To maximise the value of these assets for the benefit of both print and web sales. To deliver these services in accordance with our agreed business plans.

The key responsibilities for this role are:
  • Subject Matter Expert: Provide horticultural expertise and guidance (plant naming, plant identification, plant descriptions, gardening and horticultural instructions, etc). Work closely with the wider company community (the FM Support Group team and other companies in the group) to improve the quality of plant content and data services etc.
  • Plant Content (descriptive and parameters): Sanitise plant lists supplied by customers (correction of plant names, etc). Originate, amend, maintain and develop plant content (descriptive text and parameter information) within a database, according to the commercial needs of our customers, and determined as useful by the teams within the company. Bring together and maintain a team of freelancers (horticultural copywriting, parameters, general proof reading) who can support the delivery of plant content. Lead the creation of "standard" descriptive text and parameter information, which can be used by other UK teams.
  • Plant Content (images): Carry out picture selections, as required by Projects and Creative Teams. Support the image needs of the Creative Team.
  • Image Management: Manage the contract arrangements and documentation for 3rd party image use. Manage the Picture Rental Service, looking after the contract arrangements, documentation and invoicing.
  • Marketing Copywriting: Write copy for marketing activities (B2B). Play an active role in the Marketing Team.

The candidate

We are looking for a self-motivated person, who is keen to contribute to the team effort, has a good memory for plant names and understands the horticultural world. Being generally well organised will also be important to us. Keen to learn about the company and its wide range of products and services, and equally keen to support our business activities by constantly developing their own personal knowledge and experience.

This is horticultural marketing at its best and we are looking for someone who is knowledgeable about plants (gardening) and has experience of marketing, with a talent for writing. This role will play an important part in the strategic development of the company in the years ahead. We are looking for an individual who will embrace the opportunities this role offers with energy and enthusiasm.

A formal qualification in horticulture is essential, together with a minimum of 5 years' experience in plant sales or production, garden retailing or similar. Experience of marketing and a talent for writing will make you an ideal candidate.

To apply for this role click here
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