As the garden retail sector gears up for a new September edition of Glee (10-12 September, NEC Birmingham), including a half century celebration for the leading annual exhibition, it has been confirmed that online registration is now live.

With registration open, buyers, buying teams and retail owners can start planning their time at the show, including finding out more about the 100+ new brands already signed up to exhibit this September, as well as the wealth of bellwether companies that exhibit at Glee each year. With more than 400+ exhibitors set to participate, Glee is the best place to see the latest new product development and bestselling lines, whilst gaining insight into consumer trends that will drive sales in garden centres throughout the coming season.

Registering for Glee 2024 is easier than ever. Simply visit www.gleebirmingham.com/visitor-registration and complete the short form to confirm your attendance. Once registered a visitors’ badge will be emailed two weeks before the show begins in September.

Nurturing newness in garden retail

This year, as Glee reflects on its 50-year history, a greater focus will be placed on the importance of newness within garden retail. Throughout the exhibition, a light will be shone on those emerging brands, new product solutions and wider market changes impacting our industry. These include the changing consumer demographics, environmental factors and lifestyle shifts that are forecast set the pace and direction of change as we enter the next 50 years of Glee.

Matthew Mein, Glee Event Director, said: “Glee’s role has always been to facilitate the growth of garden retail and this year’s show will be no different. Throughout the three days we’ll be celebrating the many ways that suppliers, manufacturers and retailers work to educate and inspire shoppers, with a special focus on the latest innovation and insight that is driving change and helping to set garden retail apart as a thriving and futureproofed industry.”

Find out more

Glee connects the garden industry to inspire change, drive growth, and promote innovation. To find out more or to register your interest in exhibiting, which will take place 10th – 12th September at the NEC, please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.