Grass Gains has announced that its flagship Premium Lawn Feed has been selected as a finalist in the Garden Care Product of the Year category at the 2025 DIY Week Awards, one of the UK’s most respected accolades in the home and garden retail sector.
Developed by lawn care professionals and Premiership League groundsmen, the Grass Gains range has rapidly earned a reputation for performance, innovation and consumer appeal. The Premium Lawn Feed was formulated to address a common frustration among gardeners, products that deliver short bursts of green but fail to maintain lasting results. Grass Gains Premium Lawn Feed offers season-long performance, releasing nutrients gradually to promote a deep green, healthy lawn without repeated applications.
“The goal from day one by the founders has been to make professional-level results accessible to everyday lawn lovers,” said Steve Harper, Managing Director at Grass Gains. “To be shortlisted in a category that celebrates true garden care innovation is a huge milestone and validation of the work the team has put into this product.”
In addition to its powerful formulation, the success of the Premium Lawn Feed has also been driven by smart and striking merchandising. The brand’s custom-designed Free-Standing Display Unit (FSDU) has helped independent retailers showcase the product with real impact, featuring bold, educational visuals and a compact footprint that works in stores of all sizes. This off-shelf presence has contributed to strong sell-through rates, turning browsers into buyers by clearly communicating the product’s benefits in seconds.
Grass Gains continues to make its mark as one of the most exciting new names in the UK lawn care market, combining eco-aware formulations, consumer-friendly packaging, and genuine product innovation. With a growing base of retailers and a loyal following online, the brand is on a clear upward trajectory, and the Premium Lawn Feed is just the beginning.
Grass Gains would like to thank the judges of the DIY Week Awards for recognising the potential of this product and for celebrating innovation in the garden care category.
