Rising calls from wild bird feeding consumers to help keep larger species and squirrels at bay have been heard loud and clear by Henry Bell & Co, a leading brand in the wild bird care sector.

In a new merchandising initiative, retailers are being urged to instal a Henry Bell Small Bird Haven in-store to flag up feeds and feeding equipment designed to encourage smaller birds into the garden while deterring those such as crows, pigeons and jackdaws.

“Squirrels and large birds are some of the biggest bug bears for consumers, so we are delighted to help promote ways in which small birds can feed in comfort and safety in the garden environment,” said Henry Bell National Sales Manager Andrew Mellowes.

The new displays, with smart POS and a choice of feed and non-feeding options, feature the brand’s new range of squirrel-deterrent and defence feeders. Introduced as part of the 2026/27 launch, stockists have been quick off the mark to opt in, successfully transforming areas of their stores and centres.

“Henry Bell Small Bird Havens are perfect for our retail customers, fittingly nicely into a single bay, with clever merchandising that allows them to carry plenty of stock and generate significant sales turnover,” said Andrew.

Retailers interested in installing a Small Bird Haven should speak to their local Henry Bell agent or telephone Henry Bell National Sales Manager Andrew Mellowes on 01476 565761