Rising Stars make the most of bestselling lines
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On Monday at the GCA Conference in Brighton, all six Rising Stars finalists gave delegates a great lesson in how to make the most of bestselling lines, and how not such high volume products can be brought to life and turned into valuable bestsellers too.
The winner of this year’s scheme, sponsored by Westland, Sophie Liebthal, from Coolings in Kent, took on projects that included re-generating their fencing and timber area as well as Autumn Lawn Care and Lawn Food, Bird Care and Growing Media.
In the fencing and timber area, Sophie added artificial grass, built up display models (which sold through faster than the flat packs), and added plenty of colour to make the area look bright and welcoming. As a result profits from that department were 27.7% higher in 2015. See picture gallery below.
Over the coming weeks we’ll bring you more bestselling ideas from the Rising Stars finalists.
For 2016 the Westland GCA Rising Stars scheme is being extended with initial Northern and Southern Rising Stars sessions to make it easier for more centres to send delegates. The closing date for applications is February 19th 2016.
Rising Stars is funded entirely by Westland and delivers tangible results to every GCA centre and every delegate involved. Get your applications in today!
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