The new Cheeky Monkey wafer cone received not one, but two awards for Best New Product (food) and Best New Product (Packaging). The new cone has been a closely guarded secret for the last few months through development so Antonelli could launch it at the Harrogate show .

Mark Antonelli was pleased with the response the new cone generated.

“It appeals to young children, because it depicts a Cheeky Monkey and is promoted with fun and bright point of sale stickers. The promotional packs contain collectable stickers which go down really well with the under 5 year olds.

“Mums and Dads love it because it’s not too much ice cream for such a little appetite. Over the years portion sizes have increased unnecessarily for younger consumers.The new Cheeky Monkey with its small capacity and narrow head enables a modest portion to be served, which fills the cone, but avoids over facing whilst providing value for money for consumer and vendor alike.”

Baking cones and wafer products in the UK for over 100 years means Antonelli know their business, their market and take pride in looking after their customers. With new products and innovations they continue to provide the UK Ice Cream and Gelato market with products that help deliver success for customers’ business.

For more information visit www.antonelli.co.uk