Christmas and plants – the recipe for success Exclusive GTN Bestsellers Garden Centre Epos data analysis
Christmas and plants are proving to be the recipe of success for garden centre retailing this Autumn. They are the sectors that have driven the GTN Bestsellers up by 7% on the same week last year.
Christmas Top 50 sales were up by 8% and whilst plants were down by 8% on 2020 levels they were up by 30% on 2019.
The Little Dobbies at Richmond was certainly making the most of the Christmas and plants combination last weekend, using their Christmas displays to draw people in and then using plants as the prime product in front of Christmas baubles. It made for a pleasing display and was keeping the tills busy!
GTN Bestsellers Top 50 sales volumes compared to the same week in 2020: week 45.
Garden Products Top 50 – down 3%
Growing Media Top 50 – down 20%
Veg 2 Gro Top 50 – down 5%
Wild Bird & Wildlife Care Top 50 – down 33%
Christmas Top 50 – up 8%
GTN Bestsellers All Sales volumes compared to the same week in 2020: week 45
All Plants with Barcode index – down 8%
All Items with Barcode index – up 7%
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Christmas and plants are proving to be the recipe of success for garden centre retailing this Autumn. They are the sectors that have driven the GTN Bestsellers up by 7% on the same week last year.
