Spring Fair returns to the NEC Birmingham from 1–4 February 2026 with an enhanced, experience-led event designed to support, inspire and empower the retail community. Alongside its bold new creative direction – Retail Alchemists: Masters of the Mix – Spring Fair is unveiling a suite of exclusive buyer benefits, immersive feature spaces, and the launch of the 2026 Little Black Book, the ultimate pre-show planning guide.

The Little Black Book Returns - Your First Look at Spring Fair 2026

Spring Fair has announced the return of its iconic Little Black Book, the essential pre-show guide used by buyers to plan their visit. Register by 14th December and tick the Little Black Book box to receive a complimentary printed copy delivered to your door. Highlights include:

• New editorial-led design aligned with the 2026 campaign
• “New to Show” previews for Fashion, Licensing, Design and Glee at Spring Fair
• A complete “What’s On” guide to every new feature stage
• Curated exhibitor edits and product spotlights

With thousands of copies mailed each year, the Little Black Book remains one of the most influential planning tools in the retail industry.

Jackson Szabo, Portfolio Director, Spring Fair says, “Your Spring Fair 2026 buying journey starts with the Little Black Book. The Little Black Book isn’t just any show preview. It’s your essential Spring Fair companion, designed to help you plan your visit and spot your next bestseller before you even arrive. It’s packed full of exhibitor highlights, product previews, the brands that deserve a place on your shortlist, and plenty of tips to help you have a successful show. And it is just the beginning of the many buyer benefits we’ve introduced this year.”

Exclusive Benefits for Buyers

For 2026, Spring Fair is making it easier than ever for buyers to enjoy a productive, cost-efficient and inspiring visit. All registered buyers will receive a complimentary benefits package worth £30+ per day, including free parking, complimentary tea, coffee and water, and free cloakroom service. The partnerships with Avanti Trains continue to offer registered attendees 20% off travel to Birmingham International or New Street, and HotelMaps offers the best hotel deals. These savings ensure buyers can focus on sourcing, trend discovery and meaningful conversations without unnecessary costs.

In The Buyer’s Retreat in Hall 3 discover a botanical-inspired oasis designed to help buyers pause, recharge and reconnect, offering complimentary hospitality, and space for quiet planning sessions or informal meetings.

The Summer House Edit Café returns to the Atrium in Hall 6 offering a curated, relaxed space to explore home, gift, design and garden selections in a tactile, real-world buying environment. Nearby, discover the debut Design at Spring Fair, a major new destination dedicated to the worlds of interiors, architecture, and hospitality.

Immersive New Feature Experiences

Supporting its evolution from marketplace to experience, Spring Fair 2026 introduces five groundbreaking feature destinations, each designed to spark creativity, provide practical expertise, and connect buyers with the future of retail.

Style Atelier – Hall 2

A fashion-forward space delivering styling masterclasses led by top industry creatives, and keynote interviews with leaders shaping the future of fashion.

The Licensing Lab – Hall 4

A vibrant hub connecting brands and retailers through expert workshops and case-study sessions, and practical insights for both licensing newcomers and seasoned professionals.

Merchant’s Corner – Hall 3

A British high street–inspired setting offering Pitch Live, a Dragons’ Den–style showcase of indie retail innovation, and keynotes from leaders reinventing customer experience and resilience.

Design Studio – Hall 6

A sophisticated environment for the interiors and design community featuring keynote conversations with leading designers, architects and home experts, and trend-led sessions and networking moments.

The Hidden Forum

A single daily Power Talk featuring one of the industry’s most influential voices - intimate, provocative, and future-shaping.

Spring Fair 2026 takes place from 1–4 February at the NEC Birmingham. Register now to unlock all buyer benefits and receive your complimentary Little Black Book.

For more information and to register to attend, please visit www.springfair.com.