The month-long Primrose Celebration is taking place at Yorkshire Garden Centres’ sites at Tong, Tingley, Otley, Bingley, Pennine, York and Scarborough until March 14th.

“Primroses are the first true sign of spring and a welcome reminder that it’s time to bring colour back into our gardens after a long, cold winter,” said Yorkshire Garden Centres’ Commercial Plant Manager, Marc Salama.

“They’re much tougher than they look, too. Primroses cope well with sudden cold snaps, unlike many other early flowers, making them a reliable choice for spring planting. As perennial plants, they’ll return year after year when planted in the right spot.

“With such a wide range of shades available, from soft pastels to brighter, bolder tones, there’s a primrose to suit every garden. They’re easy to grow, full of colour and dependable – we love them!”

The celebration features almost 100 varieties of primroses in a wide range of colours. Members of the plants team will be on hand at all centres for expert advice, and Green Card members will benefit from savings.